9 things brands should never do on Facebook

June 17, 2011 issue Forward this newsletter  |   Subscribe  |   View online

9 things brands should never do on Facebook By Charles Lauller You can't please everyone on Facebook, but that doesn't mean you shouldn't try. When establishing a brand presence on this popular social platform, don't alienate or offend your fan base -- or else. Online tactics for cultivating happy customers By Mitchell Harper Businesses must keep their current customers happy so they will spread the word to their friends. Here are the online elements that make this happen. What is a brand worth to a Facebook fan? By Scott Meldrum In the swirl of algorithms and activation schemes, we may have lost sight of the most important Facebook question. Read on for insights from a panel of experts on how to keep fans happy in the long-term. LATEST BLOG POSTS More posts Cute: The best way to manipulate your audience? By Lucia Davis I'll admit it: I tried Chat Roulette once. Though it was a memorable experience, I didn't feel the need to ever try it again. Not so with Cute Roulette: That site has become part of my daily internet routine, usually in the afternoon for a few... Creativing :: Mobile driving desktop innovation, Apple's retail brand strategy, and a PR disaster to avoid By Doug Schumacher Apple, Microsoft and Now Google Show the New Path of Innovation Is From Mobile to Desktop AllThingsDMobile, having obvious user interface restrictions over desk computing, is driving innovation in user experience as a way of overcoming its...  blog More posts Start-Up Watch COD: Zenergo - the soc net for real life experiences By Jim Nichols When I get together with Baby Boomer friends, the topic of virtual versus real living ALWAYS comes up. We Boomers tend to feel a little haughty about how our younger brethren seem so physically... Learn more about ad:tech » Register for the next event » LATEST COMMENT Whoa. Just enough traction in those words to keep me on course as I flew through the article and into the present––and the future. Excellent writing, thank you. A finely sculpted text to compliment the stat-dense slideshow from KPCB. And ... Jenifer L. Johnson on: A survival guide to SoLoMo (social, location, and mobile) MOST READ ARTICLES 1. 5 new (and powerful) targeting methods 2. 5 awesome website redesigns 3. 8 of the best multi-screen campaigns 4. 9 ways brands are wasting money on video 5. Top 5 reasons why mobile sites fail SUMMIT COVERAGE More photos Natalie Lambert, Director of Sales, LA/Texas, CPX Interactive Kay Wesolowski, Associate Media Director, Fuor Digital, LLC Brie Thomas, Director of Sales, West Coast, CPX Interactive See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info   Advertisement     LATEST JOBS More jobs SR Account Executive Online Marketing Coordinator Sales Rep Digital Media Strategist Project Manager, Sales Dept. CDE Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Adam Gordon Vice President of Sales, US, MailOnline See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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