  | | | Today's Buzz |  | | |  |  |  | Learn to use B2B social media marketing applications effectively— Use the worksheets and checklists to best incorporate your social media plan at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Download now. | | | | Ideas in Action | | | |  | - Ticketmaster taps Facebook to help friends sit together
It's getting easier for concert-goers to find their friends, thanks to a new Ticketmaster feature that integrates Facebook contact lists into the ticket-buying process. Users are shown an interactive map of concert venues with their friends' seats already marked, allowing them to find seats as near as possible. "Ticketmaster is taking an important step toward making every stage of the live event experience as social online as it is in real life," said David Fisch of Facebook. ZDNet/Friending Facebook blog (8/24)      - MySpace to be reborn as music hub, says marketing chief
MySpace is slimming down and aiming to transform itself into a social music hub, says Al Dejewski, the once-dominant network's newly appointed senior vice president for global marketing. While the site's user base has declined in recent months, it still has a critical mass of users and outstanding music-industry connections, Dejewski says. "We have a very broad reach and footprint today and one we can capitalize upon, no question about it," he says. Advertising Age (tiered subscription model) (8/23) - Gilt Groupe starts offering Facebook-only deals
Gilt Groupe, the flash-sale site for luxury brands, will give its Facebook fans access to exclusive discounts via a Facebook-only sales tab. The F-commerce project will carry special collections of apparel and accessories, with the first promotions selected by Gilt's women's buyer, Caroline Knepp. Luxury Daily (8/25) - Domino's franchisees are listening and transparent
Domino's unveiled a 125-foot-wide Times Square billboard that displays customers' online comments. The ratio of positive to "constructive" feedback is about 80% to 20%, the company says. "We want to know if there are issues, and social media gives us a chance to make things right. Domino's is extremely transparent," said Gene Galindo, who serves as marketing director of 53 Domino's locations. SmartBrief/SmartBlog on Restaurants (8/25) |  | The business phone system market is constantly changing. Vendors are battling for your business with expanded feature sets and competitive pricing. How do you know which system is right for your enterprise-class business? Focus Experts have just completed a comprehensive guide for 2011 to help you assess your needs and choose a phone system that fits. |
 | | - 3 social-media lessons from Sears' FitStudio community
Sears Holdings' FitStudio project started out as little more than a Facebook page, but has grown into a thriving community with 50,000-plus members. Sears' Jennifer Dominiquini grew the community through a multiphase rollout that initially focused on Dominiquini's own fitness plans, then expanded to include fitness bloggers, trainers and community members. "This began to snowball into more members and better conversations," explains Andy Sernovitz. SmartBrief/SmartBlog on Social Media (8/25) - Social-media pointers from the U.S. Army
The U.S. Army has published an updated edition of its Social Media Handbook, giving troops tips on how to avoid embarrassing the Army or putting themselves in danger while using social tools. The handbook includes reminders to spell check every tweet, to shun teen-speak abbreviations and to avoid parroting press releases. "It only takes one unprofessional slip to taint a reputation," the handbook warns. The Atlantic Wire (8/24) - 20 ways to avoid looking like a social-media fool
Social-media users need to learn to mind their manners, writes comedian Nick Kroll. That means no non-ironic LOLing, no RIP tweets for dead celebrities, and no over-sharing. "Don't give me constant updates of where you are eating or shopping. The only person who cares about that is your stalker, and the real joy for him is the hunt," Kroll warns. Details (9/2011)
 | Everyone on the Internet is taking note of your goings-on and judging you all the time. Isn't that comforting?"
--Nick Kroll, comedian, writing in Details  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, August 24, 2011
- Tuesday, August 23, 2011
- Monday, August 22, 2011
- Friday, August 19, 2011
- Thursday, August 18, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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