By Lisa Wehr Your homepage is often the first digital impression that you make on a consumer. But is it a good one? Take a lesson from these brands that have it all figured out.
By Bob Garfield Bob Garfield and Jaron Lanier discuss the business models of today's industry giants -- and why such models are not sustainable in the long run.
By Tony Zambito Image by smemon87 via FlickrIn my article, Social Buyerology: Understanding Buyers in the Social Age, I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in...
By iMedia Editors Forget Facebook and Twitter. When MySpace relaunches later this year under new corporate parent Specific Media and creative director Justin Timberlake, the former News Corp. social-networking site will emerge with new competitors like iTunes...
By Jim Nichols Different ecommerce sites have different levels of management resources available to them. Some sites have entire teams focused on driving traffic and sales, while others have small staffs charged...
Chris Van Amburg, Senior Vice President Marketing, Sony Pictures Television David Pasternak, Affiliate Marketing Manager, Sony Pictures Entertainment Kendra Moore, Director Marketing & Digital Channels, Sony Pictures Television Steven Gadecki, Director of Digital Marketing, Sony Pictures Entertainment
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