7 ways to create display ads that get noticed

August 22, 2011 issue Forward this newsletter  |   Subscribe  |   View online

7 ways to create display ads that get noticed By Ariel Geifman Nobody pays attention to online ads, right? Wrong. Some ads do stand out. Consider these examples that enticed people to laugh, play, and enjoy. Top content mistakes and how to avoid them By Peter Shankman Nothing turns your audience away from you quicker than egregious content mistakes. Here are the worst offenders -- and how to prevent them. The quest for mobile ads people actually want to see By Bob Garfield Bob Garfield and Mojiva's Jack Hallahan discuss what marketers need to do to convince consumers that mobile advertising is their friend, not their enemy. LATEST BLOG POSTS More posts The Importance of Disruptive Messaging in Social and Digital Media By Cliff Medney There is clearly more information trying to enter our head and heart space than ever. Streams and reams of Tweets, Facebook posts, and YouTube content combined with commercial messaging in every shape and size, trying its best to influence an... CEOs shouldn't have to apologize for ad campaigns By Charlie Ray Advertising has always been about creativity and "pushing the envelope" but it also used to be about brand management. Lately, we have seen a lot of brands having to apologize for their advertising. There's the argument that it creates a "viral"... Everything "IS" Different! By Deanna Lawrence We have just completed three months of trend exploration, analysis and reporting. So whats different? AgainEverything. Change has become the only constant!Companies need to prepare for, and bring about, a very different approach to business. Its time... Creativing :: Instagram adding flavor to news, DC Shoes' brand content videos, and setting social media goals By Doug Schumacher Ten links that point towards the future of new media marketing:London Riots as seen through Instagram | AdverblogThese pics do a great job of showcasing Instagram as a creative product with a talented user base. Its also remarkable how even with the...  blog More posts Start-Up Watch COD: Everloop is out to make social remarkably safe for kids By Jim Nichols Sometimes I wonder how parents are able to sleep at night, given all of the dangers that are out there for kids. Particularly online. Oh, I get it intellectually you teach, weigh risks and benefits,... LATEST COMMENT Picking the voice of your social media marketing is no small task. The "man behind the curtain" as it were, isn't actually behind the curtain. They are on the front lines of a very important campaign. The wrong move in ... Nick Stamoulis on: How to hire the ultimate community manager MOST READ ARTICLES 1. The 7 dumbest things said during a sales pitch 2. 5 horrible ad placements that could have been avoided 3. Why your viral video never went viral 4. 5 people you should never hire 5. Why the iAd was a failure SUMMIT COVERAGE More photos David Pasternak, Affiliate Marketing Manager, Sony Pictures Entertainment Kendra Moore, Director Marketing & Digital Channels, Sony Pictures Television See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Product Marketing Director Associate Director of Strategy, Direct Response Vice President, Human Resources Part Time Graphic Designer / Web Designer Digital Traffic Coordinator ~ Media Agency to the Stars Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Liz Elting Co-founder and Co-CEO, TransPerfect See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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