Facebook is the millionaire's social network of choice

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August 18, 2011 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Why brands should put Twitter first Twitter users have far more clout than Facebook or LinkedIn users when it comes to influencing consumer perceptions of a brand, a study shows, and marketers should adjust accordingly, argues Sherilynn Macale. Regular Twitter users tend to be avid social media enthusiasts who also carry their messages to blogs, news sites, coupon forums, video sites and product-review sites, so good or bad Twitter buzz tends to spread across the broader Web, an Exact Target study finds. "Twitter users are an entirely different breed of consumers and need to be treated as such if a brand hopes to succeed," Macale writes. TheNextWeb.com (8/18)      Learn to use B2B social media marketing applications effectively— Use the worksheets and checklists to best incorporate your social media plan at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Download now. Ideas in Action  Twitter is more popular than Facebook with financial firms, study finds Financial firms have taken to Twitter at a faster rate than Facebook during the past 10 months, according to a survey by Corporate Insight. Financial Times (tiered subscription model) (8/17)      Madonna signs on for Smirnoff nightlife campaign on Facebook Smirnoff is bringing Madonna into the mix in a Facebook campaign that asks users to share their nightlife experiences. The campaign will include 50 Smirnoff-sponsored parties on Nov. 12, one of which will be attended by Madonna, where she will audition dancers for her next tour. Mashable (8/17)      Publisher Good buys Jumo social network Jumo, a social network that focuses on philanthropy, has been acquired by Good, a social-innovation website and magazine publisher. Launched by Facebook co-founder Chris Hughes, Jumo is used by about 15,000 nonprofits to raise funds and promote their campaigns. The site will be integrated into Good's community of 3 million users. Mashable (8/17), FastCompany.com (8/16)      YouTube has ad deal with National Music Publishers YouTube will permit advertising to run alongside more of the videos on its site under the terms of a pact with the National Music Publishers Association. The agreement, which brings closure to a four-year legal standoff, will streamline the process under which publishers can give YouTube license to feature their music in "user-generated content" videos. The New York Times (tiered subscription model)/Media Decoder blog (8/17)      Facebook is the millionaire's social network of choice Almost half of all millionaires who use the Internet now have Facebook accounts, compared with about a quarter one year ago, according to a Spectrem Group survey. Twitter has yet to catch on among the mega-rich, however, with just 3% of millionaires using the service, compared with 5% a year earlier. The number of millionaire LinkedIn users remained the same, at 19%. "The rich value personal networks more than online megaphones," Robert Frank writes. The Wall Street Journal (tiered subscription model)/The Wealth Report blog (8/17)        The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Annual $200 Airline Fee Credit for any airline Business Platinum Card APPLY NOW The Takeaway  Why social media is more like a science experiment than a magic trick There's no set-in-stone recipe for social media success, argues Nathan Bransford, social media manager at CNET. The key is to focus on getting the basics right, being consistent in your outreach efforts and being willing to test and adjust your tactics, Bransford says. "It's all about organic growth. ... What's important is being consistently good, and consistently giving people things that they want," he says. ClickZ (8/17)      Fight spammers to boost your LinkedIn outreach programs LinkedIn is a powerful tool for brands seeking to reach out to key influencers in their industry, says Chevron's Jeordan Legon. It's important to do your research to figure out which people to target, but also to establish clear community rules to weed out spammers and create a friendly gathering place for leaders in your sector, Legon says. SmartBrief/SmartBlog on Social Media (8/18)      Google Alerts remains marketers' favorite social-monitoring tool Almost half of social media marketers use Google Alerts to assist in their monitoring programs -- far more than use platforms such as Radian6 or Meltwater Buzz. Surveys show that 28% of marketers use social monitoring to shape their communications strategy, and 19% use the technique to inform customer-service efforts. eMarketer (8/18)      Position Title Company Name Location Sales Account Manager The Blue Book Building and Construction Network Multiple Locations, United States Senior Digital Strategist (Account Director) APCO Worldwide San Francisco, CA Digital Marketing Manager Curriculum Associates North Billerica, MA Product Marketing Manager SmartBrief Washington, DC Click here to view more job listings. Featured Content    How To Design E-mail For Mobile Helen Jane Hearn Data Storage: Choosing What's Best For Your Company Presented by AT&T 4 Questions To Ask Before Turning A Hobby Into Your Career RACHEL THEBAULT SmartQuote  What happens on Twitter doesn't stay on Twitter." --Sherilynn Macale, writing at TheNextWeb.com      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. 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Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Senior Account Director:  Dena Malouf (202) 407-7837 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download the SmartBrief Android app     Recent SmartBrief on Social Media Issues: Wednesday, August 17, 2011 Tuesday, August 16, 2011 Monday, August 15, 2011 Friday, August 12, 2011 Thursday, August 11, 2011     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2011 SmartBrief, Inc.® Legal Information