  | | | Today's Buzz |  | | |  | - Has Google+ already peaked?
The amount of time that Google+ users in the U.S. spend on the network is starting to level off, suggesting that the network might struggle to win over Facebook users, according to data from Experian Hitwise. The network saw users' average time on the site increase 4% last week, while total visits to the site declined by more than 5%. "The people that you'd want to add are in many cases very happy on Facebook and they don't want to have another social network," says analyst Charlene Li. Bloomberg (8/31)       |  | Prove the value of #socialmedia
Take your first step today to organize, mobilize, and monetize your social media efforts. Visit the Adobe SocialAnalytics site to gain access to:
• Joint Facebook and Adobe best practices
• Adobe SocialAnalytics product overview and demo
• Virgin America success story on how to monetize Facebook
Download your social best practices today. | | | | Ideas in Action | | | |  | - Coca-Cola may be seeking a social media listening team
Coca-Cola reportedly is on the lookout for an agency to handle a social media monitoring project, tasked with patrolling Twitter and Facebook in order to provide market-research and customer-sentiment insights for the soft-drink giant's marketing and research divisions. About 20 agencies have been involved in the selection process so far, with the winning agency likely to develop a system similar to Gatorade's "Mission Control" hub, sources say. Advertising Age (tiered subscription model) (8/30) - Not all Facebook users are created alike
Older women visiting Facebook are for the most part driving the high click-through rates on Facebook ads, according to SocialCode, which examined the data along with Buddy Media, a shop that offers Facebook-focused services. Younger visitors to the site merely tend to register their "likes" for ads on the social media site, per the findings, which indicate that women 50 and older have a click-through rate that is 31.2% greater than that of visitors between the ages of 18 and 29. PaidContent.org (8/30) - Will "social discovery" be the next big thing?
The social Web is great for keeping track of friends, but surprisingly weak at helping people to forge new connections, writes Liz Gannes. A number of companies are seeking to exploit that "social discovery" niche, and old-school networks such as Tagged and MyYearbook increasingly are focusing on discovery to differentiate themselves from Facebook. All Things D (8/30) - How do you keep your social media presence professional?
| I keep separate accounts for personal and professional networking |  68.46% | | I use filters, such as Circles on Google+, to make sure posts are seen by the right people |  9.13% | | I do not use social networks for professional purposes -- only personal matters |  8.71% | | I only post things that are related to my job, no matter what network I'm on |  8.30% | | I don't use social networks at all |  5.39% | - Have you ever crowdsourced a problem? Were you happy with the result?
 | Yes, and I would do it again | | Yes, but I wouldn't do it again | | No, but I'm interested in trying it | | No, and I'm not interested in trying it | | Not sure what crowdsourcing is |
|  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, and shipping
• 1X points on everything else
• For a limited time, 50K bonus points when you spend $10K your first 5 months
LEARN MORE AND APPLY |
  | | - Why you shouldn't hire Prince as your community manager
Prince found out the hard way that you can't simply impose top-down control on an online community, writes Geoff Livingston. The pop star sought to unilaterally shut down fan-built communities amid copyright concerns, sparking fan outrage and damaging his brand. Instead of clamping down, brands should take prompt, positive action to resolve conflicts, Livingston writes. "Message control in social media environments doesn't work; two-way conversational capabilities have permanently closed the door on that strategy," Livingston writes. Convince & Convert (8/31) - What social media marketers can learn from spammers
Marketers can learn a thing or two from spam commenters on social media sites, writes Kipp Bodnar. Spammers are persistent, passionate, concise and ruthlessly focused on their return on investment -- all traits that social media marketers should emulate. "Spammers are out to make a buck. You should be, too," Bodnar writes. HubSpot.com (8/30) - Learn the 7 pillars of Dell's social media philosophy
Dell's social media philosophy is guided by seven key principles, says Rishi Dave, online marketing chief for the tech giant's large-enterprise unit. It's vital to understand your goals and the metrics you'll use to judge success, but also to give individual workers the tools and authority to engage customers directly, Dave says. ClickZ (8/30)
- Live Twitter chat with SmartBrief on Friday
Sign on to Twitter at 2 p.m. Eastern on Friday to chat with SmartBrief on Social Media Editor Jesse Stanchak about the latest in social media news, trends and tools. Share your company's social media success stories, ask questions and meet other SmartBrief on Social Media readers. Include the hashtag #SBSocialClub in your tweets -- and don't forget to follow @SBoSM on Twitter.  | Be authentic and don't try to be something you are not."
--Rishi Dave, executive director of online marketing for Dell's Public and Large Enterprise Business Unit, as quoted by ClickZ  |
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, August 30, 2011
- Monday, August 29, 2011
- Friday, August 26, 2011
- Thursday, August 25, 2011
- Wednesday, August 24, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Keep a civil tongue.