PointRoll Creative Newsletter- August 2011- Facebook Circular, Audience Targeting Webinar, Beanie Awards

CAMPAIGN: Ford Sidekick CREATIVE/MEDIA: Team Detroit WINNER: Outstanding Creative Design + launch demo CAMPAIGN: Miller Coors MGD64 Yelp CREATIVE/MEDIA: Digitas/Razorfish WINNER: Innovative Campaign Objectives + launch demo CAMPAIGN: Best Buy Digital Circular CREATIVE/MEDIA: Razorfish WINNER: Outstanding Metrics + launch demo CAMPAIGN: RadioShack Facebook Circular PRODUCT: SmartSocial WINNER: Innovative Use of Features + launch demo PointRoll Powers RadioShack's Facebook Circular RadioShack worked with PointRoll to create a personalized and engaging Facebook circular experience Facebook! With PointRoll's SmartSocial offering,featuring ShopLocal technology, RadioShack introduced a new "Weekly Ad" via Facebook. The experience is fully personalized with a user's profile photo, name and location. It also includes recommended items and multiple viewing options that create a window shopping experience.+ read more about this execution Rolling three months ending 07/31/11 Interaction Rate: Total Interactions/Total Impressions Interaction: Anytime a user expands an ad by mousing over it or performs an action in the ad. Avg. Brand Interaction Time: Weighted average of total seconds that panels were displayed and users engaged within an individual impression. PointRoll data is based on billions of impressions for mouseover rich media, polites excluded.   Amp Up Your Digital Marketing Strategy with Audience/Data Targeting + register now Innovation Roadshow: Coming Soon to a City Near You + read more 7 Things You Miseed at PointRoll's ShopLocal Summit + read more 6th Annual PointRoll ShopLocal Summit in Review The Recipe for Digital Success: Scale Nationally, Target Locally, and Reach Consumers Everywhere took place August 3-4, 2011 in Chicago, IL. Nearly 200 retail and consumer packaged goods brand leaders attended this year's summit to discuss the current and future state of digital marketing and moving across screens to reach, engage and inspire consumers throughout the path to purchase. Check out our blog , Facebook page and video archive for highlights of the event and photos. Weren't able to attend this year's summit? Contact your PointRoll representative or info@pointroll.com to see what you missed and get information on the 2012 Summit! If you received this email from a friend and would like to subscribe to this or other of my previous newsletters, click here.   Click here to see this newsletter in your browser. Or click here to unsuscribe. newsletter@pointroll.com | 2011

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