Salesify, Inc. of Redwood City, California USA, a provider of outsourced B2B sales and marketing services, won the Stevie® Award for Sales Department of the Year - Services in the 2011 Stevie Awards for Sales & Customer Service. (Entries for the 2012 awards are now being accepted.) Here we look at how the department’s system works. For a company in the business of accelerating revenue for its customers, it seemed only natural to turn the talents of its sales team to its own sales efforts. Using the same system that Salesify uses for its clients, the telesales team turned its talents to growing the company’s revenues. The Salesify system has four tiers: 1. Contact Discovery The company’s research team developed its own customized B2B contact list containing current and accurate data. 2. Account Profiling The team used a combination of online and telephone research to compile account intelligence profiling prospective accounts. 3. Lead Generation The team leveraged creative content to nurture inquiries. They verified interest to confirm the presence of the most critical components that make up the lead: Interest and need. 4. Appointment Setting Salesify’s experienced appointment-setting team further qualified leads and set confirmed appointments, which were then converted into highly qualified business opportunities. |
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