Weekly Recap: Top Internet Marketing Stories via Brafton News

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Your Week in News from Brafton.com Internet marketing news roundup, August 12 Social media marketing took the spotlight this week, with new Twitter and Facebook developments and rising Google+ membership dominating headlines. Read the article or share it:   Experian: Bing and Yahoo have higher search success rates than Google While Google may account for the greatest number of queries conducted each month, both Bing and Yahoo provide users with more relevant results, Experian Hitwise suggests. Read the article or share it:   Finance companies miss out on social and blog marketing leads b Blogging has caught on as a top marketing channel in most industries, with eMarketer data indicating nearly half of companies will run a blog for marketing purposes by 2012. Read the article or share it:   Social media marketing on the rise, but companies failing to gauge its value More than half of companies using social media do not monitor the platform's ROI, and 18 percent don't know whether or not their company does so. Read the article or share it:   B2B companies see big results from content marketing As B2B firms look for new ways to engage consumers, content marketing has quickly proven one of the most effective promotional strategies. Read the article or share it:   Mobile marketing taking off with SMBs, study finds Small- and medium-sized businesses appear to be increasingly convinced of the power of mobility, as a new study from Borrell Associates found that eight in 10 SMBs plan to invest in mobile marketing by the end of this year. Read the article or share it:   Twitter launches 'Activity tab' for social discovery While Facebook is the de facto social media marketing tool for most businesses, Twitter is hoping to become more relevant to brands (and users) through the addition of a new social discovery feature - the Activity tab. Read the article or share it:   LinkedIn groups extend content marketing reach Google+ may be the social site of the moment, but the rising use of LinkedIn groups might compel businesses to boost their LinkedIn marketing efforts Read the article or share it:   Mobile, social marketing to play big roles in back-to-school shopping Though the young learners of the world may not be ready to hear it, the new school year is just around the corner. For returning students, this may be a little daunting. But for retailers, the back-to-school season is the perfect time to boost business. Read the article or share it:   Yahoo launches new design for image search Yahoo, the No. 2 search engine in terms of American queries, has launched a new design for its image search page. Read the article or share it:

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