  | | | Today's Buzz |  | | |  | - U.K. considers pulling the plug on Twitter, Facebook
U.K. Prime Minister David Cameron says he's considering blocking access to Twitter and Facebook as a means to reassert control of the riot-stricken country. The move could take the form of a targeted ban on suspected rioters. Officials have asked social networks to self-censor content calling for further riots. "Free flow of information can be used for good. But it can also be used for ill," Cameron said. Forbes (8/11), The Guardian (London) (8/11)       |  | Is your brand website barely staying afloat in the social sea? Stop treading water and learn strategies to ensure your website makes the most of social. 7 Proven Ways to Integrate Social Media on Your Site will give you guidance on what to do immediately to keep your site relevant, build word of mouth marketing and increase conversions. Download now. | | | | Ideas in Action | | | |  | - StumbleUpon looks to help nonprofits get the word out
StumbleUpon says it has launched a marketing program for nonprofits, Stumbling for Good, that aims to help the organizations raise their profile and increase their Web traffic. The system lets nonprofits target users who are likely to respond well to their messages via the network's for-profit Paid Discovery ads system. "Fundamentally, advertising is all about getting discovered. ... That's one of the biggest challenges nonprofits have," says Marc Leibowitz, a StumbleUpon marketing executive. Advertising Age (tiered subscription model)/GoodWorks blog (8/10) - Social media listening is Evernote's secret weapon, CEO says
Evernote's Phil Libin says he is using social media monitoring to guide the company's strategic plan and to empower user word of mouth. "Most of our road map comes from [social media] discussion. It's almost like cheating," Libin says of his company's social-listening program. Mashable (8/11) - Foodspotting goes social in bid for mass appeal
Foodspotting, a startup that lets users share reviews and photos of restaurant meals, is adding social features in a bid to broaden its appeal to nonfoodies. The service is hoping that features that allow users to follow one another will help lure regular folks as well as food geeks, said CEO Alexa Andrzejewski. "I love the idea of the mobile device as a lens that lets you see the history of a place and what your recommendations are," Andrzejewski says. Adweek (8/11) |  | Companies of all sizes are missing a key savings opportunity: cutting the hidden costs of records management. In this report, you’ll find five proven ways you can significantly reduce your costs. Each tactic is backed by real-world examples and statistics. Read the report today and learn specific steps you can take to start saving now. |
 | | - Don't neglect the "magic middle," Technorati Media exec says
Social media marketers shouldn't focus their energies exclusively on winning over elite bloggers and tweeters, says Technorati Media's president and chief strategy officer, Charles Black. Top bloggers are bombarded by marketing pitches, and often have only superficial relationships with their audiences, Black argues. "It can be challenging for a brand to break through amidst all of the noise. Some of the most successful approaches we see are from brands that build relationships with up-and-coming bloggers," he says. SmartBrief/SmartBlog on Social Media (8/11) - Why today is the day to get started on your Google+ strategy
Branded pages for Google+ haven't arrived, but marketers need to get active on the social network now so they can be ready when the time comes, Mark Ivey writes. Start with a few test followers so you can begin crafting Circles and drafting noise-management strategies, and then get to know the network's innovative features to ensure you're ready to hit the ground running when the branded features launch. "Be sure to experiment with G+ to see what's going to work for you," Ivey writes. MarketingProfs (8/10)
 | The job of getting someone who's never heard of Evernote to use it for the first time is the job of our existing users. The job of our marketing department is to help our existing users do that job."
--Phil Libin, CEO of Evernote, as quoted by Mashable  |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, August 10, 2011
- Tuesday, August 09, 2011
- Monday, August 08, 2011
- Friday, August 05, 2011
- Thursday, August 04, 2011
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