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2011/09/15

8x8 Discusses Value Proposition of the Cloud to Channel Partners - Internet Telephony

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September 14, 2011

8x8 Discusses Value Proposition of the Cloud to Channel Partners

By Paula Bernier, Executive Editor, IP Communications Magazines

In the August issue of INTERNET TELEPHONY, 8x8 (News - Alert) Inc. CEO Bryan Martin talked about his plans to alter the company’s sales approach. Today at ITEXPO one of the leaders of that change – Kim Niederman, 8x8’s senior vice president of worldwide sales – talked about the value proposition of cloud services for the company’s channel partners.


Cloud is the next shift, said Niederman, “and it’s not so much a shift in technology as it is a shift in go-to-market.”


That said, it’s important that channel partners understand this shift and how it can affect their businesses, and increase their revenue, Niederman said. He added that the channel can earn 2.5-times-plus more per year in recurring revenue, and more upfront revenue, by selling SaaS (News - Alert)- and IaaS-based services.

By becoming trusted advisers to SMEs as they move to cloud services, integrating desirable service packages, and offering exceptional customer service, he said, channel partners can position themselves to grow revenue with the delivery of cloud-based services... Read More



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