   | | | Today's Buzz |  | | |  | - Facebook plans ad giveaway that targets small businesses
Facebook is planning to give away $50 in free advertising to as many as 200,000 small businesses in a bid to give them a taste of the social network's marketing potential, Chief Operating Officer Sheryl Sandberg says. "Credits like that can go a long way," Sandberg says. "For $50, most small businesses can target every single person they need to target at least once, and then they can grow their business from there." USA TODAY (9/16)       |  | Learn to use B2B social media marketing applications effectively— Use the worksheets and checklists to best incorporate your social media plan at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Download now. | | | | Network Update | | | |  | - AOL might be eyeing a social network with Patch connections
AOL might be gearing up for another try at social networking, but with a local twist, tying the initiative into its Patch network of hyperlocal websites. Recent patent and trademark filings indicate AOL might be looking to combine local news and commentary with a locally focused social network, under domain name NVIBE. The Business Insider (9/15) | Ideas in Action | | | |  | - Malibu rum plans an off-season social campaign
Malibu rum, a brand with strong summertime associations, is launching a Facebook social game intended to keep the brand fresh in drinkers' minds during the winter. The game lets users run a virtual beach resort and compete for real-world trips to Barbados. "We actually are not trying to earn fans from this at all. We are trying to earn more brand loyalty, recognition and association," brand manager AnnaMarie Battiloro says. Advertising Age (tiered subscription model) (9/15) - Dr Pepper explores niche social marketing
Dr Pepper partnered with DeviantArt.com, a social site devoted to visual artists that has 18 million registered users, for a campaign spotlighting outdoor art. There, artists were invited to submit designs for an outdoor mural paying homage to Dr Pepper, with the winning design to be given prominent placement in the Williamsburg neighborhood in Brooklyn, N.Y. ClickZ (9/15) | Research and Reports | | | |  | - Report: Social campaigns to boost luxury brands' e-sales by 20% a year
 Online sales by luxury brands could climb by 20% annually by mid-decade thanks to the sector's increasing acceptance of social media marketing strategies, according to an Altagamma report. "The explosion of social media ... has reinforced and enlarged the community of those who explore, comment upon and eventually purchase luxury goods," Altagamma said in a statement. Bloomberg Businessweek (9/16) - How to minimize your brand's social media risk exposure
Social media is here to stay, and banks and other big organizations need to get with the program, write Raj Chaudhary and Erika Del Giudice. It's true that social media use brings risks, but it's safer for companies to actively engage their customers rather than simply ignore them, they write. "[I]t's impossible to put the social media genie back in the bottle," they write. ABA Banking Journal online (9/15) - Social game theory can empower corporate wellness programs
Corporate wellness programs work best when they're run like games, using goals, points and competition to create compelling and relevant frameworks for increasing desired activities, Henry Albrecht writes. "Relevant also means social -- design programs to put each player in contact with people they already know. ... We are not playing solitaire here," Albrecht writes. SmartBrief/SmartBlog on Social Media (9/16) - Dance your way to social media success
The best corporate social media programs are built around what Todd Wilms calls "the social media 3-step" -- a carefully choreographed combination of strategy, "enablement" and content. That means setting meaningful goals, giving your clients and workers tools and permission to achieve those goals, and using your social endeavors to tell compelling, conversation-starting stories, Wilms writes. Forbes (9/15)
 | We look at social media not just as a marketing activity, but as an active commitment to becoming a social business."
--Jen McClure, senior director of social media strategy at Thomson Reuters, as quoted by Forbes  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, September 15, 2011
- Wednesday, September 14, 2011
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- Monday, September 12, 2011
- Friday, September 09, 2011
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