  | | | Today's Buzz |  | | |  | - Facebook prepares to launch enhanced sharing features, interface changes
Facebook will unveil a series of partnerships and changes to its social network at its F8 conference later today. The precise details are still under wraps, but it's thought Mark Zuckerberg will announce new features to let users share far more of their lives online. Sources say the announcement will also detail some interface changes that group content together in new ways. Mashable (9/21), All Things D (9/22)       |  | Kick A$$ Designers, Crazy-Smart Programmers...
The best dam% marketing strategists on earth! All here at Oneupweb. You don't have to take our word for it though, check out our demo reel and get a free copy of our digital marketing magazine,The Merge. Access both now. | | | | Network Update | | | |  | - Facebook users give news-feed update a thumbs-down
Many Facebook users were displeased Wednesday after Facebook gave its news feed a major facelift, with many saying the revamp is overly complicated and that the Twitter-esque real-time updates are out of place on the network. The controversy points to a challenge faced by Facebook as it tries to keep up with rival networks without alienating existing fans, Zack Whittaker writes. "Facebook needs to be seen as progressive; otherwise it could be demonised or fall into the trap of 'being the next MySpace,' " Whittaker writes. CNET/Digital Media blog (9/21), ZDNet/iGeneration blog (9/22) | Ideas in Action | | | |  | - Facebook game helps EA make digital comeback
Electronic Arts went into a slump three years ago, but a Facebook version of its "Sims" game has helped position the company for a comeback. The software house's Facebook applications have 94 million users, and executives say they're hoping to catch Zynga as the network's leading provider of social games. Reuters (9/21) - Social media guidelines set a path for alcohol brands' marketing
The Distilled Spirits Council of the United States has joined with Europe's Forum for Responsible Drinking to offer social media marketing guidelines for alcohol brands. The groups offer a number of best practices for booze-brand marketers, including asking users to confirm their age before seeking to engage them online. "These new digital guidelines reflect our companies' strong commitment to extend their responsible marketing practices to these emerging media platforms," DISCUS chief Peter Cressy said in a news release. ClickZ (9/21), MediaPost Communications/Online Media Daily blog (9/22) - Hell hath no fury like a ghostwriter scorned
 Social media strategist Mark Davidson apparently uses three ghostwriters to run his Twitter feed -- and forgot to change his password after firing one of them. The spurned ghostwriter apparently got drunk and started sending out embarrassing tweets from Davidson's account. "He can barely type social media much less know what it is," the irate ghostwriter tweeted. TechCrunch (9/22) | Research and Reports | | | |  | - Facebook is best for brand outreach, consumers say
Four out of five consumers would rather communicate with a brand via Facebook than via Twitter, LinkedIn or other social platforms, according to an Edison Research and Arbitron report. That preference, combined with Facebook's huge reach, is a reminder of the network's potency as a marketing and customer-relations tool, writes Alison Savery. "As a marketer, you can be assured that you'll reach a large and receptive audience through Facebook," Savery writes. HubSpot.com (9/21) |  | Privacy & Online Behavioral Advertising: What's Next?
Join a thought-provoking discussion with the FTC, Forbes.com, DAA, and TRUSTe focusing on how pieces of the privacy puzzle — self-regulation, browser features, Do Not Track, legislation and enforcement — fit together and their implications. A must-attend event for advertisers and compliance leads. Learn more |
 | | - Are you making the most of social-ID services?
Facebook's Connect service sparked an explosion of social-identification protocols, and users can now log in to websites using their Twitter handles, LinkedIn accounts and many other social IDs. That's valuable for users, writes Patrick Salyer, and is something branded-website operators should embrace. "[B]usinesses that fail to recognize the many faces of identity have a user-base to lose," Salyer writes. VentureBeat (9/21) - How to take advantage of Facebook's big update
Facebook's changes shouldn't fill marketers with panic, SmartBrief's Jesse Stanchak writes. Sure, there'll be a period of chaos and confusion while people get used to the network's new features, but that's an opportunity for brands to make up for lost time, since right now every brand faces the same challenge of relearning how to best connect with followers. "If you figure out how to optimize your presence before your competitors do, you've got a chance to increase your lead or cover lost ground," Stanchak writes. SmartBrief/SmartBlog on Social Media (9/22) |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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 | It's an iron-clad law of the Internet that people hate format changes. This too shall pass."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, September 21, 2011
- Tuesday, September 20, 2011
- Monday, September 19, 2011
- Friday, September 16, 2011
- Thursday, September 15, 2011
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