  | | | Today's Buzz |  | | |  |  |  | Learn to use B2B social media marketing applications effectively— Use the worksheets and checklists to best incorporate your social media plan at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Download now. | | | - Chrome extension lets Google+ users share any website
Google has rolled out a Chrome browser extension that brings "+1" functionality to any site on the Web, regardless of whether the site operator has implemented a +1 sharing button. The button also will track users' browsing history, perhaps with a view to augmenting their search results, MG Siegler writes. TechCrunch (8/31)      - Customer relationships are KFC's yardstick for social ROI, exec says
KFC incorporates social media into all its marketing, such as a Twitter scholarship contest and a website dedicated to Colonel Sanders, and it measures the returns in customer loyalty more than financial returns, says public relations manager Rick Maynard. "We don't spend a lot of time figuring out the value of a Facebook follower. We see it as 3.5 million people who opted in and feel strongly about the brand, and we owe them the interaction and have a lot of fun doing it," Maynard says. SmartBrief/SmartBlog on Restaurants (9/1) - Meet Twitter's master of disaster
Katie Jacobs Stanton, international strategy chief for Twitter, has inadvertently become the social network's in-house expert in crisis management, steering Twitter's response to earthquakes in Japan and Haiti, riots in London and revolution in Egypt. Now she's working to shape Twitter's response to the global expansion of Chinese rival Sina Weibo. Forbes (8/31) - Show us the money, say social media marketers
Marketers are planning to steer more cash into social media projects, according to a Bizo survey. About two-thirds of respondents said they planned to increase their social media spending, and 97% said they expected social media to retain its current importance for at least the coming year. ViralBlog (8/31) - Accenture plans a social media innovation unit
Accenture says it will launch a social media innovation center to serve clients in Silicon Valley and beyond. The unit will aim to help companies with enterprise-level social media applications, and more broadly to help companies use social tools to better serve their customers. "[T]he practice focuses on the delivery and implementation of social media capabilities for enterprise clients around the world," Accenture technology chief Kevin Campbell said in a statement. ZDNet/Between the Lines blog (9/1) - More schools embrace social media in the classroom
More New Jersey teachers are seeing the academic benefits of social media, using it as part of classroom instruction. The Freehold Regional High School District has its own Twitter account, and several teachers use the tool to post class assignments, communicate with students about their work or encourage more concise writing. "This technology makes it so much easier for teachers to engage students. ... It's taking the school out into the real world," curriculum administrator Jeff Moore said. Asbury Park Press (Neptune-Asbury Park, N.J.) (8/31) |  | Introducing The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | The Takeaway | | | |  | - Why social's success isn't killing off SEO
The success of social media hasn't removed search engine optimization from marketers' tool kits, writes Liana Evans. That's a good thing, as long as the two are integrated effectively, Evans argues. "SEO isn't dead. Honestly, it's not. You just have to realize how to work its key principles into your efforts in social media marketing," she writes. ClickZ (8/31) - Is your social media strategy incomplete?
A report from Altimeter suggests that many companies still have their work cut out for them when it comes to implementing social media strategies, David Armano writes. Companies need careful plans in place to handle social media challenges and to coordinate social media activity across divisions, Armano writes. "If you consider your organization to be advanced in leveraging social media for business but have not provided education, guidelines or rules of engagement for your employees, then you may not be as advanced as you think," he writes. Logic+Emotion (8/31) - Inside Intel's super-sized social media campaign
Intel is working hard to scale up its social media efforts to leverage the company's 80,000-strong global workforce. To make that happen, Intel's Becky Brown has created a country-by-country hierarchy that maintains centralized control, while giving regional operatives a chance to engage customers, tell relevant stories and involve workers in conversations. SmartBrief/SmartBlog on Social Media (9/1)
- Live Twitter chat with SmartBrief on Friday
Sign on to Twitter at 2 p.m. Eastern on Friday to chat with SmartBrief on Social Media Editor Jesse Stanchak about the latest in social media news, trends and tools. Share your company's social media success stories, ask questions and meet other SmartBrief on Social Media readers. Include the hashtag #SBSocialClub in your tweets -- and don't forget to follow @SBoSM on Twitter.  | Information is like water. It always finds a way to get out."
--Katie Jacobs Stanton, Twitter's head of international strategy, as quoted by Forbes  |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, August 31, 2011
- Tuesday, August 30, 2011
- Monday, August 29, 2011
- Friday, August 26, 2011
- Thursday, August 25, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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