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2011/09/16

Is Your IVR Too Much Like Angry Birds? - Speech Technologies

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August 30, 2011

Is Your IVR Too Much Like Angry Birds?


Have you ever encountered an Interactive Voice Response (IVR) platform that left you so frustrated that you wanted to simply slam down the phone and switch your loyalty to another company? Of course, this type of response was easier before we relied on smartphones as our primary voice communication tool, and perhaps that lack of ability to “slam” the phone is leaving you angry, unable to satisfy your pent-up frustration.

The concept of the ridiculous IVR was the topic of choice in this Angel blog, with the writer taking a quirky approach to frustrated customers – perhaps they are turning into “Angry Birds.” The writer is, of course, referring to the best-selling game found in the iTunes App Store and developed by Rovio. While the concept of associating customers with a popular game may be inviting, let’s take a closer look at what this actually means.


In the game of Angry Birds, the purpose is to fling a variety of feathered creatures toward awkward structures that you hope will fall upon contact and annihilate the pigs hiding out among the blocks and other materials. The birds are perched in a sling shot and your job is to aim them appropriately and determine their velocities according to your strategy. The birds never survive the trip and your goal is to ensure no pigs remain in the process... Read More



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