2011/09/06

Map murals can drive tourism - Small Biz Survival

Posted: 06 Sep 2011 04:46 AM PDT

Speaking today in Concrete, Washington, center of the known universe.

Last week, I found myself in downtown Concrete, Washington, facing this huge map mural at the end of the street. I love the way the design works around the doorway. I even love the tag line, "Welcome to Concrete, center of the known universe."

As I figured out my location on the map, I realized I was a very short walk from the cool Baker River bridge. So I headed on over. (Yes, they could have put up a big sign, too, but that's another story.)

So a well executed map mural could:

help visitors figure out where they are
discover close by attractions
discover other attractions they might otherwise miss
be fun

Sounds perfect for small towns.

If you have a mural program, have you thought of adding a map mural?

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