   | | | Today's Buzz |  | | |  | - Security loophole means Facebook fans can be a precarious commodity
If the creator of a Facebook page loses administrative control of the page because of a security lapse, there's no mechanism to reassert control, since the network no longer recognizes the creator as administrator, Brid-Aine Parnell writes. Page creators then have little recourse but to report the page as infringing their rights, leading to the page's deletion. "[F]or many users, this is a difficult option to swallow after months, or even years, spent building up their fanbase," Parnell writes. The Register (U.K.) (9/5)       |  | |  | | | The B2B Corporate Social Media Summit
The event for b2b businesses and marketers who want to network, learn and share with the best in B2B social media in the United States. Speaking this year: Citi, Dell, HP, Intuit, Caterpillar, Boeing and many more. You can grab a copy of the brochure here or have a further look around the event right here. Smartbrief subscribers quote SB10 for a 10% discount. | |  | |  |
| | - Luxury social network targets high-end shoppers
Luxury website Pursuitist plans to roll out a social layer intended to serve as "a TripAdvisor or Yelp for the luxury category," a spokesperson said. The company is betting that affluent consumers will want to talk about the luxury brands they love and to share their views on luxury products if given an upscale space in which to do so. VentureBeat (9/5) - Social media editors battle to separate true from false
The function of social media editors has expanded to include verifying words and images and ferreting out fakes, as miscreants learn to produce timely but false content. "Fakery has caught up to real-time, in the same way that true content is real-time," said David Clinch, editorial director at Storyful, which serves as a filter for news supplied through social media. Poynter.org (9/2) |  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | The Takeaway | | | |  | - 8 tips for getting a Twitter chat off the ground
Twitter chats can be a fun, informative way to get to know your fan community, but it takes a little planning to launch one successfully, SmartBrief's Jesse Stanchak writes. It's important to maintain a clear focus, use the right tools to follow and recap the conversation, and to be open to letting your followers shape the course of the discussion. "Don't confuse hosting with lecturing. You're there to facilitate the conversation, not dominate it," Stanchak writes. SmartBrief/SmartBlog on Social Media (9/6) - Marketing lessons from the military's counterinsurgency manual
"Counterinsurgency," a field manual used by the U.S. Army and Marine Corps, should be required reading for any social media marketer, writes Jonathan R. Copulsky. Many of the principles of counterinsurgency -- things such as using unconventional weapons, or building elaborate early-warning systems -- can be applied directly to social media marketing. "Given the proliferation of intentional and unintentional acts of brand sabotage, learning from America's counter-insurgent operatives may be the best first step," Copulsky writes. Advertising Age (tiered subscription model) (9/5) - How Facebook commerce falls short
Facebook commerce is being touted as the next big thing in online shopping, but many brands are missing the point, Michael Olson writes. Most big e-commerce sites get a third or so of their traffic from organic searches, Olson writes, but most Facebook commerce pages are hard for nonfans to discover. Until Facebook starts giving marketers the analytics and search engine optimization tools they need, he writes, brands are better off treating Facebook as an adjunct to their e-commerce strategy rather than as their primary online sales hub. GigaOm (9/3) |  | Business in the Cloud: Will Your Internet Connectivity Provide a Positive ROI? Using a simple ROI approach, enterprises can quantify the value of best-in-class connectivity. What are the tangible financial drawbacks when you experience outages or latency? How do you measure your risk and then mitigate it? This paper addresses all the factors associated with being able to calculate your own ROI. |
 | | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | Our interest isn't in getting people to create tabs where people can shop but allowing consumers to shop wherever they are."
--David Fisch, director of business development at Facebook, as quoted by GigaOm  |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, September 02, 2011
- Thursday, September 01, 2011
- Wednesday, August 31, 2011
- Tuesday, August 30, 2011
- Monday, August 29, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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