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 | September 20, 2011 - Vol. 4 Issue 29 |  |
 | The Incalculable Benefit of Friends In 1907, SUCCESS founder Orison Swett Marden wrote an article titled "I Had a Friend." These quotes from Marden's timeless message express a few of the benefits and the necessity of true friends. Friends are good for business.
"Most of us would have been very much poorer financially, but for the hosts of friends who have sent us customers and clients and business, who have always turned our way everything they could." Friends help us grow.
"Emerson says: 'Our chief want in life is somebody who shall make us do what we can. This is the service of a friend. With him we are easily great.' " Relationships require work.
"Friendship must be cultivated. It cannot be bought; it is priceless. If you abandon your friends for a quarter of a century or more while you are buried in your pursuit of wealth, you cannot expect to come back and find them where you left them." To have friends, be a friend.
"If you would have friends, you must cultivate the qualities which you admire in others…. There is nothing like magnanimity and real charity, kindness, and a spirit of helpfulness, for attracting others. Your interest in people must be a real one, or you will not draw them to you." |  | | | | "No great mind has ever existed without a touch of madness." —Aristotle No discussion on the topic of influence and persuasion is complete without a few words on Aristotle's famous dialectic on what he calls the three levels of persuasion: LOGOS, PATHOS and ETHOS. In each installment I will boil it down to a single action item for you to walk away with in order to make this new knowledge have power in your own ability to persuade and influence others. Let's start with LOGOS—which can be understood as simply logic. So the first form of persuasion has to do with convincing others through the use of logic. I interviewed Dave Lakhani recently (grew up in a cult, now best-selling author of Persuasion: The Art of Getting What You Want). Here is how he put it: "Persuasion is helping people come to their own most logical conclusion which happens to be one we share." He goes on to say, "Persuasion is about being a more effective communicator and getting the best outcome for everyone involved." So, in LOGOS, we use logic and reasoning to persuade others to see things in a new way. Let me give you an example; this is how I lay out the argument for why someone should...  | MORE BLOG POSTS Roger Ebert: 'I was born inside the movie of my life'
You've Got 16 Weeks
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| | | | |  | |  | Join Together: Start a book, hobby or goal-setting club with friends
and co-workers. | | "Your big opportunity may be right where you are now." —Napoleon Hill |
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