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2011/09/28

Update | Nestle PR, Business Writing Tips, Gulf Aluminum Rolling Mill Company

STEVIE AWARDS UPDATE | News About the World's Premier Business Awards spacerspacer THE STEVIES
September 28 2011 Stevie(r) Awards Homepage Back Issues Email the Editors
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IN THIS ISSUE
Top 3 Tips for Good Business Writing, from a Stevie Award Winner
  Stevie Winner Profile: Gulf Aluminum Rolling Mill Company, Bahrain
  PR Award Winner APRA Porter Novelli Tackles Obesity for NestlĂ©
  IN BRIEF: Video of "How to Enter the Stevie Awards for Sales & Customer Service;" The Stevie Awards Are Looking to Hire a Communications Manager; Judging Opens for Stevie Awards for Women in Business; Volunteer to Judge the Stevie Awards for Sales & Customer Service
  Upcoming Stevie Awards Calendar
Top 3 Tips for Good Business Writing, from a Stevie Award Winner

  

Q&A with Jennifer Rotner, owner of Elite Editing in New York, New York, which won the Stevie Award for Best Website in the 2010 Stevie Awards for Women in Business.  Jennifer is also Chair of the final judging committee for the Media categories of the 2011 Stevie Awards for Women in Business.  The final entry deadline for the awards is this Friday - you'll find the entry kit here.

Jennifer RotnerWhat are your top 3 tips for creating good writing on the Web or in business documents?

1. Be Clear.

Clear writing focuses on a specific objective and a specific audience. Examine your assumptions about readers—can you use industry jargon? How much background information will you need to provide?

2. Be Honest and Accurate.

This should go without saying; people are going to more willingly trust (and therefore do business with) companies known for their integrity. Be intentional about spreading the truth and about verifying information—anything less will annoy readers who know the facts and motivate them to look elsewhere.

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Stevie Winner Profile: Gulf Aluminum Rolling Mill Company, Bahrain

  

Gulf Aluminum Rolling Mill Company in Bahrain will receive the Stevie Award for Manufacturing Company of the Year at The 2011 International Business Awards in Abu Dhabi on October 11. Here we look at how this company is improving efficiencies and cutting costs while keeping its worldwide customers happy.

Dr. HasanGulf Aluminium Rolling Mill (GARMCO) was established in 1981 to manufacture and market aluminium rolled coils and sheets. The company was set up as a joint venture between the Arabian Gulf states, with the Bahrain Government and Saudi Basic Industries Corporation as the majority shareholders, followed by the Industrial Bank of Kuwait and the Gulf Investment Corporation from Kuwait, Omani Centre for Investment Promotion & Export Development (OCIPED) of Oman, Qatar Petroleum from Qatar, and the Government of Iraq.

GARMCO‘s initial annual production capacity was 40,000 tonnes per annum of aluminium rolled coils and sheets. The main target markets were Gulf Cooperation Council (GCC) states and the Middle East. Today, GARMCO has become the largest downstream aluminium facility in the Middle East, producing over 165,000 tonnes a year.

Worldwide Sales
GARMCO has been developed strategically to sell its products worldwide through Bahrain or through its network of 25 international service centers and sales subsidiaries. With the current global economic downturn, high inflation, and stiff competition in international markets, GARMCO has intensified its efforts to reduce costs, improve quality, and better serve its customers.

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PR Award Winner APRA Porter Novelli Tackles Obesity for Nestlé

  

APRA Porter Novelli of Sofia, Bulgaria has won the Stevie Award for Best Communications or PR Campaign of the Year - Reputation/Brand Management in the public relations awards categories of The 2011 International Business Awards. Here we look at their award-winning campaign to fight the flab.

Nestle Fights ObesityThe devastating facts behind APRA Porter Novelli’s LIVE ACTIVELY! campaign were that each year more and more people in Bulgaria were suffering from obesity and related health problems, particularly children, the elderly, and young working people. Contributing factors included a sedentary lifestyle and a lack of education on balanced nutrition. Bulgaria had recently ranked fifth in Europe for having the most obese population, according to the EU’s Diogenes project.

LIVE ACTIVELY! Campaign Objectives
Nestlé Bulgaria is the country’s biggest Nutrition Health and Wellness (NHW) Company, with products targeted at people from all age groups and social and professional backgrounds. Nestlé is also a socially responsible company, dedicated to long-term investment in the health and well being of consumers.

Research showed that obesity-related problems strike everyone, even children. APRA Porter Novelli therefore created the LIVE ACTIVELY! campaign for its client Nestlé to address the mass public.

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IN BRIEF: Video of "How to Enter the Stevie Awards for Sales & Customer Service;" The Stevie Awards Are Looking for a Communications Manager; Judging Opens for Stevie Awards for Women in Business; Volunteer to Judge the Stevie Awards for Sales & Customer Service

We've published a 13-minute video called "How to Enter the 2012 Stevie Awards for Sales & Customer Service." You'll find it on the sales and customer service awards entry kit, which you'll find here. The early-bird deadline is October 12.

The Stevie Awards, the world's premier business awards, are looking to hire a Communications Manager. Interested, or know someone who might be? See the full job listing.

Preliminary judging has started for the 8th annual Stevie Awards for Women in Business, the world's premier honors for women entrepreneurs, executives, and the organizations they run.  The awards are open to all organizations and individuals worldwide - entries will be accepted through September 30.  Similarly, anyone around the world may apply to participate in the preliminary round of judging - the application form is online.

Volunteer to be a preliminary-round judge in the Stevie Awards for Sales & Customer Service . Online judging will begin in November. You'll learn about how customer service, call center, and sales professionals worldwide are achieving success, and you'll receive a certificate of appreciation suitable for framing.

Upcoming Stevie Awards Calendar

September 30: Last day for late entries for 8th annual Stevie Awards for Women in Business

October 11: 9th International Business Awards presentations and gala, Emirates Palace Hotel, Abu Dhabi, United Arab Emirates

October 12: Early-bird entry deadline for the 6th annual Stevie Awards for Sales & Customer Service.

October 19: Entries open for 2012 American Business Awards.

November 16: First early-bird entry deadline for 2012 American Business Awards.

November 18: Entry deadline for the 6th annual Stevie Awards for Sales & Customer Service.




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