Why engagement trumps clicks

September 6, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Why engagement trumps clicks By Ariel Geifman While a high click-through rate is great, it is by no means the definitive gauge of a campaign's success. To get and keep customers, brand advertisers need to engage users by providing memorable and positive experiences. Digital's competitive outlook for 2012 and beyond By Ronnie Lavi Do recent acquisitions mark the beginning of an inevitable consolidation wave that will squeeze out the smaller companies in our industry? Read on to see what the future holds. Defining the future of search By Josh Shatkin-Margolis Nowadays, search is recognized as a reliable means of identifying customer intent. Learn what advancements will further solidify its reputation as an indispensible marketing tool. LATEST BLOG POSTS More posts Favorite Gadgets for Organizing By Lisa Wehr It may not be back to school time for you, or even your children, but fall is definitely that time of year that kicks you back into high gear. Think about your summer days spent on the coast, cocktail parties and barbecues nearly every nightJune... Report: Facebook Engagement Tactics of Bands By Doug Schumacher Bands have some of the highest fan counts of all the Pages on Facebook. This analysis examines differences in what works for bands versus corporations, as well as some similarities.This report analyzes the Facebook engagement trends for the following... Starbucks Offers Branded Entertainment as Pick of the Week By Tom Edwards As an incredibly frequent customer of Starbucks, I do pay close attention to the itunes Pick of the Week cards that are available close to the register. Apple & Starbucks have partnered together since 2007 and the Pick of the Week program has... Defining Sexy in the New Digital Advertising Economy By Steve Parker, Jr. Recently, I had the opportunity to sit down for an interview, one-on-one, with the notorious Bob Garfield. Bob is well known in the advertising industry, mostly for his 25-year column Ad Review for Advertising Age, which he recently discontinued to... How Disloyal Customers are Driving the Banking Business… And How to Fix It By Mark Simpson For consumers, retail banking is a buyers market. Offers arrive in the mail almost daily. Rewards and money-saving deals are peppered throughout websites. Banks are now competing for consumers in more ways than ever beforemobile, real-time... LATEST COMMENT "The shift from print to digital is likely to continue." Not much to show that it won't.... Spencer Broome on: Print's new role in digital MOST READ ARTICLES 1. iMedia's Top 10 Hottest Digital Marketers 2. 5 PR nightmares you should have seen coming 3. 3 ways your brand can be more human 4. Print's new role in digital 5. 5 of the best brand homepages on the web SUMMIT COVERAGE More photos Lisa Moriwaki, Media Director, Moxie Interactive Lori Dicker, SVP Digital Media Innovation, Moxie Interactive See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Strategist (Media Planner) Integrated Media Supervisor/Director Regional Brand Sales Manager (Boston, MA) Regional Brand Sales Director (San Francisco, CA) Regional Brand Sales Managers (New York,NY) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Raashee Gupta Director, Digital, LM&O Advertising See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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