   | | | Today's Buzz |  | | |  | - Social media workers make it to the executive level
A career in social media is becoming an acceptable way to climb to the highest echelons of a company's leadership hierarchy, according to this article. Brands including Walgreen, PepsiCo and HBO have hired executive-level social media chiefs, signaling their commitment to the social space but also the results they expect from their social media teams. "What we started to realize is that the landscape is shifting, that social was not just a marketing tactic but was becoming a core communications outlet," HBO executive Sabrina Caluori says. ClickZ (10/27)       |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Network Update | | | |  | - After killing Wave, Google makes Ripples instead
A tool from Google's ill-fated Wave platform is to get a second chance on Google+. Wave's Playback feature, which let users replay conversations, will be introduced on the social network as Ripples, a tool to allow users to relive interactions with other users. The results are visually compelling, but lack the deep social engagement of Facebook's Timeline service, Rip Empson writes. TechCrunch (10/27) | Ideas in Action | | | |  | - Guardian launches Twitter bot to help discovery
The Guardian newspaper has launched @GuardianTagBot, an automated Twitter feed that can be used to search the paper's content for news and features relating to keywords and questions. Users can tweet questions to the account and receive links to related content, but are warned not to expect too much of the bot's artificial intelligence, as it is unlikely to be able to handle abstract questions. Mashable (10/27) - Steve Martin to compile tweets in book form
Comedian Steve Martin is planning to publish a book compiling his funniest tweets. Profits from the work, which Martin said is a response "to absolutely no demand," will go to charity. "I'll edit out all the garbage," Martin promised his more than 1.7 million Twitter followers. BBC (10/28) |  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
 | | | Research and Reports | | | |  | - Customers want responses to tweeted complaints
More than eight in 10 customers who have tweeted complaints about brands say they'd be pleased to receive an official response to their tweets, according to a Maritz Research study. Of those who actually did receive official replies, about three-quarters say they were satisfied with the response they received. eMarketer (10/26) | The Takeaway | | | |  | - Did the Klout shakeup hurt your career?
Klout has changed its algorithms for determining social media influence, resulting in lower ratings for many users. Some social media pundits saw that as a disaster, potentially affecting their earning potential and employability, while others were less flustered by the overhaul, arguing that the site's rankings aren't that important, since they're not transparently produced. GigaOm (10/27) - How DSW measures social media ROI
Footware retailer DSW has a four-point system for evaluating the success of its social media efforts. Sales are a key component of that process, but managers also evaluate the traffic, efficiency savings and lifetime customer value generated through social campaigns. The key to achieving these goals is a fast-moving, engaged social media staff, Eva Schmatz writes. SmartBrief/SmartBlog on Social Media (10/28) |  | Make your business phone system decision much easier. Not sure what your buyer type is? Need a better understanding of the features available? Download this free guide to get access to Focus' Short List as well as our side-by-side assessment of all of the key vendors in the space. |
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 | We need to think of social not as real estate but as a way to connect with customers."
--Adam Kmiec, Walgreen social media chief, as quoted by ClickZ  |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, October 27, 2011
- Wednesday, October 26, 2011
- Tuesday, October 25, 2011
- Monday, October 24, 2011
- Friday, October 21, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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