The mobile optimization strategy every brand must employ

October 28, 2011 Issue Forward this newsletter | Subscribe | View online The mobile optimization strategy every brand must employ By Jason Kreidman Nearly half of all mobile searches on Google and Bing are local, which is why forward-thinking brand marketers are currently investing in optimizing their presences in this arena. Here's how you can too. The marketing potential of non-tweeters on Twitter By Josh Mackey It's easy to focus on those doing the tweeting. But it's the "passive audience" that has the real potential to spread your message. Here's why. War stories from a digital media lawyer By Alan Gerson Alan Gerson has worked with NBC, HSN, AOL, MSN, Ticketmaster, and many more. Here are some of the surprising things he's seen, and the lessons he's learned. Media Motion: blurbIQ, McCann Erickson, and Wikia Announcements by Underdog Media, Datonics, and Ooyala, plus other news about industry hires, partnerships, and launches. Blog Posts Do companies capitalize on the promise of big data that comes with Digital Marketing? By Francois Gossieaux Digital Marketing came with huge promises - big data that would allow us to predict consumer behavior with amazing accuracy and finally turn our marketing departments into measurable, predictable, and accountable departments.Where's the Modern... AT ANA MASTER OF MARKETING – CARROTS AND GARBAGE STOLE THE SHOW By Tom Troja Last week's ANA Master of Marketing was an interesting gathering in Phoenix of many of the world's top brands and marketing minds. We heard from marketing leaders at AT&T, IBM, Kimberly Clark, Kraft, Weight Watchers, EA, Visa, facebook and others... Dear Diary... By Doug Weaver If you've ever questioned whether or not God had a sense of humor, the answer is in:Oh yes, he absolutely does. Because today, October 27th, 2011, the 17th anniversary of the first ads on the web, something very special is happening in my life.Today... VW Uses Mobile AR To Launch Beetle (Video) By Rick Mathieson Gotta love this new mobile augmented reality experience from VW.It does involve a special app - which is asking a lot of consumers. But for those interested... Cover Stories Why the QR code is failing 5 ways to get creative with 140 characters The 7 deadly sins of Facebook page design How to cure your SEO blindness 6 social media attitudes that connect with people Upcoming Summits Dec 4-7, 2011 Scottsdale, AZ Feb 5-8, 2012 Bonita Springs, FL Mar 25-28, 2012 San Antonio, TX Full calendar >> Latest Jobs Digital Strategist - Multiple Openings Media Planner Negotiator, National TV Investment Local Broadcast Buyer SEM/ Email Marketing Manager More jobs >> Summit Coverage A survival guide to SoLoMo (social, location, and mobile) The secret to Virgin America's happy customers How to find the best marketing medium for your budget Blog: Are we in the Industrial Age 2.0? Blog: Trends and opportunities in music listening Blog: Sneak Peek: What's coming in car tech Blog: What marketers need to know about the future of technology Blog: A sneak peek at the Breakthrough interview studio We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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