  | | | Today's Buzz |  | | |  | - Bank of America falls prey to Google+ "brandjacking"
Bank of America's Google+ page appears to have been set up by an impostor, and is being used to satirize the bank's activities, mock its leadership and post unattractive photos of senior bank officials. The page has been active since Nov. 8, when Google opened the door to brands. "You will sit down and shut up, or we will foreclose on you," one post reads. Talking Points Memo/IdeaLab blog (11/14)       |  | Get your social marketing industry news fix with the Vitrue Social Marketing Minute, a video series on social marketing thought leadership featuring brand marketers, community managers, authors and experts in the industry. Watch this Vitrue's Social Marketing Minute as Intel's Ekaterina Walter gives her thoughts on delivering consumer value. | | | | Network Update | | | |  | - Popular Facebook Pages attract 1 click for every 715 impressions
 Click-through figures show that Facebook Pages are an increasingly important part of the online-marketing mix. The average news-feed link for a Facebook Page with more than 100,000 fans garners a single click per 715 impressions, with about one in every 1,000 fans clicking, according to data from EdgeRank Checker. That's an opportunity for brands to attract lots of attention, but "most brands have to invest in advertising in order to beef up the fan counts of their Pages," Josh Constine writes. TechCrunch (11/14) - YouTube is getting a Google+ makeover
Google is giving YouTube a new look, designed to complement the company's social network. The redesign will be implemented gradually and highlights content shared by users' Circle members, while letting users browse recommendations from their Google+ contacts. "Given YouTube's investment in original content, this could be a better way to keep users watching while retaining viewer loyalty," Sherilynn Macale writes. TheNextWeb.com (11/13) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - Fashion brands find a compelling video outlet online
Fashion brands that couldn't afford television ads are finding video avenues online. Kate Spade, Alexander McQueen and others have been quick to take advantage, and some efforts, such as Lanvin's fall campaign last year, have gone viral. The key is thinking "about creating something [viewers] would want to watch and share with their friends first," says Jessica Coghan-Kia, Starworks Group director of digital media. Mashable (11/14) - Salman who? Author has a Facebook identity crisis
Author Salman Rushdie ran afoul of Facebook's identity police this week when the social network deactivated his account, demanded to see his passport, then issued him a new account in the name of "Ahmed Rushdie," which is the author's first name on his passport. The network subsequently relented and gave Rushdie his name back, but the episode drew attention to Facebook's efforts to prevent the use of pseudonyms. "An identity crisis at my age is no fun," Rushdie wrote. The New York Times (tiered subscription model) (11/14) - Amazon polls Facebook users on post-Thanksgiving discounts
Amazon is launching a Facebook application with discounts for its niche retail sites such as Soap.com, Wag.com and YoYo.com. Users can vote for which brand they'd like to receive a 30% discount for during the post-Thanksgiving weekend. Amazon has pledged to donate a dollar to the Red Cross for each time the app is shared. Social Commerce Today (11/14) - Social blood drive saves lives in India
A project called SocialBlood.org is saving lives in India with a Facebook-powered campaign to encourage blood donations and enable potential donors and recipients to make contact with one another. SocialBlood.org is built around an application and a series of Facebook groups for the different blood types. "India is a country where 50% of the Internet population is on Facebook every other day, so I saw potential to reach them directly," says founder Karthik Naralasetty. All Things D (11/14) |  | The Business Platinum Card® from American Express OPEN
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  | | | Research and Reports | | | |  | - Researchers learn to unlock Facebook's "data supernova"
Social scientists say Facebook is yielding a treasure trove of data that is fueling a wave of research on previously hard-to-study populations such as underage drinkers and extremist political groups. That boom is sparking concerns about the ethics of harvesting social data for research purposes. "I don't think a lot of [users] had even thought about the fact that a researcher could be looking at their profiles," a sociologist says. TIME (subscription required) (11/14) |  | Smart data center actions your CFO will love
In today's environment, organizations are looking to reduce costs — not just acquisition, but also ongoing energy and management costs as well. Read this document to see how IBM can help you extend the life of existing equipment, improve operational expenses by as much as 50%, and create a new infrastructure that is flexible and responsive to change. |
 | | - 3 social media lessons from Rick Perry's "oops" moment
Rick Perry's "oops" flub in a GOP debate holds important crisis-management lessons for social media marketers, Heidi Cohen writes. Perry's team failed to respond quickly enough to the flood of tweets and viral-video clips, Cohen argues, and lost the chance to seize control of the mainstream news narrative. "The bottom line is that when it comes to social media and PR crises, every business needs to be prepared to react quickly," she writes. ClickZ (11/14) |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  | |  |
| | - Lame 911 calls turn into viral fodder
Emergency dispatchers receive countless bogus calls for assistance, and thanks to the Internet, some of the strangest calls get preserved for posterity. Among the least legitimate 911 calls: a wife who called complaining that her husband wouldn't eat his dinner, a woman who wanted to arrange a date with a cop and an off-duty police officer who confiscated and ate a suspect's marijuana, then called 911 to complain that "time is going by really, really, really, really slow." MentalFloss.com (11/14)
 | For my generation, Facebook is the most powerful thing on the planet."
--Karthik Naralasetty, founder of SocialBlood.org, as quoted by All Things D  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, November 14, 2011
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- Tuesday, November 08, 2011
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