A marketer's guide to geek speak

November 3, 2011 Issue Forward this newsletter | Subscribe | View online A marketer's guide to geek speak By Rebecca Lieb Despite disparate skill sets and languages spoken by marketers and developers, both teams have to work together as colleagues, not enemies. Here's how to get everyone striving toward common goals. How to implement a zero-waste ad strategy By Jay Samit With a limited budget, it's important to be efficient. Here's how zero-waste advertising can put your company on top. What's on the mind of today's digital marketer? By Andrea Donatucci In this quick :90 conversation, we ask Accenture's Andrea Donatucci what tech she's excited about, how she's using video, what trend she's anticipating for 2012, and more. Blog Posts Searching for Psychology in the Mobile Market By Brandon Bone The mobile market seems to be all the rage these days, but memorable mobile campaigns are still hard to come by. But why? Some attribute it to market fragmentation or clients unprepared to go all in in the mobile market, but more likely it boils... Buyerology: The New Science of Understanding Buyer Behavior By Tony Zambito Image by Taz etc.via FlickrOver the course of the past two years, weve seen a marked shift in buyer behavior and buying choices. So much so that the degree of uncertainty of why and how both individual buyers and organizational buyers make buying... SEO: Avoid the Pitfalls of Keyword Forcing By Dan Brooks Keyword usage and frequency is often a tricky balancing act, even for the most hardened SEO. You do your research on keywords for whatever site you're working on. You pick the most relevant ones for each page. And then you work them into the copy.... Follow Mom's Advice for Social Media Success: Part One By Linda Fisk Turns out that moms everywhere may just be advanced sociologists with lessons that apply to the technological age as easily as the family dinner table. And, applying moms good advice in business strategy can help you successfully navigate the... You, the Brand. By Doug Weaver It's been almost 15 years since Tom Peters famously wrote about"The Brand Called You" inFast Company, a concept I was reminded of just this morning viaTony's Tidbits. But somehow this concept seems fresher now at a time of economic challenge and... Who is Today's Social Gamer? Maybe Not Who You Think... By Julie Shumaker Our team at RockYou recently released the results of the study we commissioned on social gaming behavior, conducted by leading market research firm Interpret. Our goal was to provide actionable insights for advertisers, marketers, and developers in... The Most Engaging Posts from the Top Ten Brands on Facebook By Doug Schumacher Once again, notice how few of the top posts address any particular product features. There are certainly times to address that, but top engagement rates show that human-interest content is what's driving peak engagement.If you think about the... Cover Stories The 7 deadly sins of Facebook page design How Coca-Cola will double its business by 2020 5 scary client stories to tell in the dark The mobile optimization strategy every brand must employ Upcoming Summits Dec 4-7, 2011 Scottsdale, AZ Feb 5-8, 2012 Bonita Springs, FL Mar 25-28, 2012 San Antonio, TX Full calendar >> Latest Jobs Marketing Manager, Offers and Promotions Digital Strategist (Media Planner) GLOBAL SOCIAL MEDIA DIRECTOR Worldwide Account Director Strategist (Media Planner) More jobs >> Summit Coverage A survival guide to SoLoMo (social, location, and mobile) The secret to Virgin America's happy customers The unprecedented shift that will change the marketing world How to find the best marketing medium for your budget Blog: Are we in the Industrial Age 2.0? Blog: Trends and opportunities in music listening Blog: Sneak Peek: What's coming in car tech Blog: What marketers need to know about the future of technology Blog: A sneak peek at the Breakthrough interview studio We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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