   | | | Today's Buzz |  | | |  | - Facebook keeps poker face over online-gambling rumors
Facebook is preparing to launch integrated online-gambling services in the U.K., allowing its users to place real-money bets without leaving the social network, according to this article. A similar strategy is unlikely in the U.S., where many states ban online gambling, but could become a significant part of Facebook's overseas strategy. Officials refused to confirm the rumor, saying they couldn't comment on the network's future plans. ZDNet (11/30)       |  | How are technology leaders adapting to the change and complexity that mark today’s economic landscape? Read this white paper to identify the 4 patterns, or mandates, employed by CIOs when leveraging business and information technology to innovate. Learn how each pattern indicated a distinct approach to IT leadership, and are derived from specific organizational needs. |
 | | | Network Update | | | |  | - Facebook phone could be a game-changer, experts say
A rumored Facebook phone could radically change ideas of how social media works, with major implications for marketers, analysts say. A streamlined, always-on social and mobile experience would give Facebook a huge, sustained stream of user data, allowing ever-more-tailored adverts and social promotions. "This could potentially shift the paradigm of what social networking and mobility can be and should be," research analyst Raymond Llamas says. MIT Technology Review online (12/1) |  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
 | | - Wal-Mart launches Facebook gift-advice app
Wal-Mart has created a Facebook application that scours users' comments and newsfeed to come up with gift suggestions. Developers say the Shopycat app has been through rigorous testing to weed out glitches that saw an early version recommend toilet paper as a suitable gift for an ad-agency executive. "Gifting is fundamentally a social activity. It's about people connecting with other people through products," said Venky Harinarayan, co-head of Wal-Mart's social commerce unit. Advertising Age (tiered subscription model) (12/1) - Salesforce.com adds Radian6 tools to its core software
Salesforce.com has unveiled its plan for Radian6's social media monitoring tools, which it purchased in May for $326 million. The tools will be baked into Salesforce's core customer relationship management software, creating a new tool called SocialHub that allows brands to create automated workflows steering social data to departments such as marketing, PR or sales. "Rather than have specialized teams or social media experts, you now just have experts on your customers," one Salesforce representative says. FastCompany.com (11/30), MediaPost Communications/SearchBlog (11/30) | The Takeaway | | | |  | - Hits and misses from Social Fresh Baltimore
Social media marketers gathered in Baltimore this week to share successful and less successful strategies. There was plenty of love for often-neglected technologies such as text messaging, Tracy Gold writes, but attendees gave QR codes short shrift. "QR codes can be cool, but they can also be wasteful and ridiculous. Whatever you do, provide multiple options for access," Gold writes. Social Media Today (11/30) - How SAP got everyone talking about Crystal Reports
To promote its Crystal Reports product, SAP staged a "Reportapalooza" contest in which five key influencers were paid to discuss their use of Crystal Reports, and their fans were encouraged to vote for the best contestant. The format encouraged influencers to leverage their own following to promote SAP's product, explains Susan Chang, whose company, LEWIS Pulse, helped produce the campaign. "Designing a social media campaign like this was the perfect way to get more people talking about the product," she writes. SmartBrief/SmartBlog on Social Media (12/1) |  | How to Master the Art of Content Marketing
Learn how to turn content assets into online consumer engagement and higher web conversions. In this report, you’ll find:
• An overview of content marketing strategies and solutions
• Keys to content development success
• Must-haves for content publishing and distribution
|
 | | - Marines take potshots at Segway-riding mannequins
U.S. Marines have taken to using mannequins mounted on armored Segways for target practice. The automated Segways use artificial intelligence similar to that found in video games and can be programmed to move around a simulated battlefield, to keel over when hit with a kill shot, or even to hide or flee in terror when a neighboring mannequin is gunned down. Wired.com/Danger Room blog (11/30) |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
With the recent explosion of social media usage, many of your customers are now talking about your brand and your competitors online. Do you know which of them are the most influential? Learn how advanced analytics can help you identify and engage with your most valuable customers from a new Economist Intelligence Unit report. Download white paper.
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 | More data is always better."
--Venky Harinarayan, co-head of Wal-Mart's e-commerce and social commerce development unit, as quoted by Advertising Age  |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, November 30, 2011
- Tuesday, November 29, 2011
- Monday, November 28, 2011
- Wednesday, November 23, 2011
- Tuesday, November 22, 2011
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