 | | | Today's Buzz |  | | |  | - Study paints a bleak picture of geo-social app uptake
About 5% of Internet users in the U.S. say they use location-based tools such as Foursquare at least once per month, according to data from Forrester Research. That's an increase of 4% from a year before, despite rising smartphone use and a 14 percentage point increase in awareness of the services. "There is churn going on, clearly," Forrester analyst Melissa Parrish says. Advertising Age (tiered subscription model) (12/6)      - Why geo-social tools are still a big deal
Although geo-social networks such as Foursquare have yet to go mainstream, that doesn't mean marketers can afford to neglect the format, Ki Mae Heussner writes. The people using location-based services tend to be young, well-off and well-connected, and are twice as likely as average Americans to share product details and promotional information, a Forrester Research study finds. Adweek (12/6)  |  | With the recent explosion of social media usage, many of your customers are now talking about your brand and your competitors online. Do you know which of them are the most influential? Learn how advanced analytics can help you identify and engage with your most valuable customers from a new Economist Intelligence Unit report. Download white paper. | | | |  | Maximize Your Business's Potential.
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  | | | Ideas in Action | | | |  | - Old Spice Guy is back for the holidays
Old Spice is reheating its Old Spice Guy campaign for the holiday season with a series of videos. The clips show the character promising to give video gifts to every single person on the planet, starting with some of his favorite bloggers -- and the entire nation of Australia. Creativity-Online.com (12/6) - Brand recall jumps when mixing YouTube TV with ads
YouTube pre-rolls increased brand recall 200% over those who simply watched the TV ad, according to a Google/Ipsos study. That was an encouraging result for marketers considering the more advertising-friendly YouTube. "If people really are consuming that much content online and, by the way, we are an online brand, it makes sense to have our message there as well," says Hotels.com Vic Walia. ClickZ (12/6) | Research and Reports | | | |  | - Survey: Most Facebook users are OK with sharing their data
About 70% of Facebook users say they're comfortable with the amount of personal information they share on the social network, according to a Poll Position survey. About a quarter of respondents said they were not comfortable with the amount of information they shared. "Facebook's privacy problems are long and numerous, but these results show that after the dust settles, the majority of its users are still comfortable with the service," Emil Protalinski writes. ZDNet/Friending Facebook blog (12/6) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | SmartPulse | | | |  | - Do you feel pressure from your company's management to demonstrate a return on investment for your social media efforts?
| Yes |  61.24% | | No |  29.46% | | Not using social media for work |  9.30% | - Is tracking ROI a social media requirement?: Not all SmartBrief on Social Media poll respondents say their bosses expect them to track the return on investment of their social media efforts -- but maybe they should, writes Jeremy Victory. Asking new investments to pull their weight is smart business, Victor argues, but it shouldn't be used as a knee-jerk excuse to avoid investing in social tools, he writes in SmartBrief's SmartBlog on Social Media.
- What's your take on geo-social services such as Foursquare?
 | They're the next big thing | | They're destined to stay a niche channel | | They're on the decline |
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 | | | The Takeaway | | | |  | - Why companies should learn to love their social media critics
It can be tough for brands to come to terms with the idea that people are saying bad things about them on social channels, Dave Gardner writes. Still, it's important not to simply tune out negative chatter, since such comments can have far-reaching effects on how the brand is perceived. "A powerful organization welcomes the impact of what is really being said and adjusts accordingly," Gardner writes. Forbes/Dell blog (12/6) - A backdoor guide to targeting Facebook ads to specific ethnic groups
Marketers have long sought to target ads to specific ethnic and nationalities, but Facebook doesn't provide tools with which to do so directly. Still, it's possible to create ad hoc "interest footprints" for given ethnicities by targeting people who "like" specific countries, ethnicity-specific publications and associations, and ethnic-pride groups. "Facebook may not have a simple-select option for targeting ethnicities, but it's possible," Merry Morud writes. SearchEngineWatch.com (12/6) |  | Improve Holiday Sales Results with Tools from Akamai!
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 | | - Facebook glitch reveals Mark Zuckerberg's puppy love
A group of bloggers found a Facebook glitch that let them browse users' private photos -- and the glitch was promptly used to raid Mark Zuckerberg's photo albums. The photos show a domestic, even slightly dull, side of the Facebook CEO, and feature Zuckerberg playing with his puppy, hanging out at home and serving up dinner for friends. The Atlantic Wire (12/6)
 | As the supposed 'next Steve Jobs' and CEO of a tech company that will likely have a presence for a very long time, it would be really nice if Mark Zuckerberg weren't so boring."
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, December 06, 2011
- Monday, December 05, 2011
- Friday, December 02, 2011
- Thursday, December 01, 2011
- Wednesday, November 30, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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