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 | December 6, 2011 - Vol. 4 Issue 40 |  |
 | To Find Work, You Must Go Digital, Recruiting Expert Says In the job search market, a lot of people compete for the same job. So how do you stand out in that crowd? "It used to be that executives could network their way onto the CEO's schedule, maybe on the golf course or a chance meeting at lunch or a ball game," says Colleen Aylward, a recruitment strategy expert and author of From Bedlam to Boardroom: How to Get a Derailed Executive Career Back on Track! "It's now up to you to gather your data, polish it up and position it where people will find you." Two words: digital brand. Aylward has these tips: - Streamline your strengths with specific examples. It's not the interviewer's job to figure out what your strengths might be; it's the candidate's job. The days of clever cover letters opening doors are gone. Those resumes and online profiles better be stronger than ever and packed with data and specific accomplishments.
- Don't waste time with external executive recruiters. They don't find jobs for people. You need to get in front of the internal corporate recruiters who are searching for you online. So help them do their job by researching companies online yourself, as well as locating jobs yourself, introducing yourself to a prospective employer and conversing directly with hiring managers—online.
- It's all about them, not you. Get out of the mindset that matching yourself for a job or interviewing for a job is about you. It's all about what you can do for them. That means defining your strengths and determining specific areas where you can solve their business problems. And be prepared to demonstrate that you have kept up with technology, industry changes and how the economy has affected them.
"Embrace change," Aylward says. "You are still very valuable and worth money for a long time, but you need to make yourself visible—and viable—to those who need your expertise." |  | | | | (If you missed it, here's post #1) The Single Most Sabotaging Force of Team Performance
When a duck falls out of formation, it suddenly feels the drag and resistance of trying to fly alone. Left out of formation for too long it will eventually tire out and drop out completely. We see this happen on sports teams when one player tries to showboat and carry the game. Eventually the headwind of trying to fly alone will wear him down and the opposition will prevail. You saw Mark Cuban on our November cover of SUCCESS. His Dallas Mavericks faced the Miami Heat for the 2011 NBA Championship. The Heat demonstrated a prime example of this sabotaging force. Many argued that never had more individual talent been assembled (and paid for) on a single team in the history of the NBA as was on the 2011 Miami Heat. They had the "three kings," or whatever they called themselves (that had to be a clue). Meanwhile the Dallas Mavericks, while they obviously had good players, didn't have nearly the individual superstar/celebrity talent the Heat had. The championship should have been a blowout. And it was. Teamwork blew out talent 4 games to 2. While the Miami Heat had more 'eagles,' let's say, the Dallas Mavericks played as a unified flock, or team, and beat the Heat decisively. That is the power of teamwork and that is the detriment individual egos can be, sabotaging the greatness of a team. The important team lesson here: No one member of your team can or should be taking the headwind all the time. Just like a duck, he or she has to have the humility and the ego strength to rotate to the back of the formation so another duck can take the lead position to keep the flock moving at top speed. Think about it. How often, as leaders, do we not recognize how many other leaders we have behind us? Others who want to also be leaders and share in our burdens? Leaders that, if given the opportunity, may be able to take your group to a higher level not yet obtained? Sometimes, true leadership is...  | MORE BLOG POSTS A CEO's Take on Daily Deals
How Social Media Maps Into Your Marketing
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| | | | |  | |  | Honor your code. Robert Downey Jr. has learned over the years that the most important factor to success is honor. Are you honoring your commitments even through tough times? Think of three people you owe a phone call, project or meal. Then pick up the phone and set a time to honor that commitment. | | "Anyone who has never made a mistake has never tried anything new."
—Albert Einstein |
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