 December 1, 2011 More Ways to Stay Updated:  Google+ for Business Doesn't Have a Lot of Plusesby Mike MoranPerhaps you saw the announcement of Google+ for Business--it made big news for a day, but there isn't that much to say about it. Honestly, if you understand how Google+ for individuals works, it will take about ten minutes to get up to speed on Google+ for Business, which is rather disappointing, because after months of development, Google added just a few fields for a business name and a photo. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That's about it. Lots of businesses jumped in at launch and Google famously deleted all those profiles, so now everyone can get in and put their business name in. That's about the end of the excitement.
 How to Get the Most Value From Your SEO Investmentby Stoney deGeyterGetting the most value from your SEO investment isn't always easy. There are a lot of factors that go into every SEO campaign and it's not always easy to cut something out without negatively affecting something else, or worse, the entire campaign. I addressed some of these issues in one of my previous posts, and now I wanted to provide some additional insights on ensuring your SEO investment is a valuable one.  Google Places Reviews: Getting Offline Onlineby Dave CosperFor most business categories, Google uses customer reviews as a critical metric, among other things, to influence how listings rank in Maps -- essentially determining how locally "prominent" the business is. There is also rising importance of Google's own Places reviews as a ranking factor. Coincidentally, as review citations from third party sites have recently become less visibly significant. The challenge is putting in place a practical system that works; turning your offline customer interactions into online evangelism with as little friction as possible. Enter QR Codes. SEO Kung-Fu or SEO F-U?by Stoney deGeyterWhat makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a page to give it a better keyword focus? Is SEO all about search engine rankings or is there more to this than meets the eye?
How deeply do you respond to customers in public?by Mike MoranRecently, I wrote a post that recommended, "Don't be afraid of fake reviews," to help business owners know how to respond to an angry post in social media. To make a long post short, my advice was to always treat angry reviews as legitimate (not assuming it is faked by a competitor, for example), because responding that way is best whether the review is fake or not. That advice was questioned by one correspondent, who asked, "How deeply do you respond in public?" What he wants to know is how to practically manage a conversation in social media, which is a very good question.  Are You Held Accountable for Your Website Decisions?by Mike FlemingIn a typical business, the highest paid person's opinion usually wins. This does not mean that their opinion is always the most informed though. It's just the most powerful. The problem is that it is also the least accountable. But, in the world of the web, there's a new sheriff in town. Data. This is because data (when used correctly) can provide accountability for decisions made. Return to the Top of this Page
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