The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant.
So, how do email marketers break through the clutter to reach their customers and drive results?
In this valuable one-hour webinar, email marketing expert, Nello Franco will share eight proven strategies to increase your email program's relevance and boost your ROI. And Dave Mossop of Expedia CruiseShipCenters will share how you can leverage the travel website's successful model for driving relevancy through personalization.
In this webinar, you will learn how to:
- Leverage short-burst communications
- Develop compelling content and subject lines for desktop and mobile devices
- Use subscriber and website visitor information, analytics and behavior to drive relevancy
- Personalize your messages
- Implement segmentation tactics that drive results
- Test to hone your messages and offers
- Apply social networking techniques that tap into real-world customer insights
As a special bonus, all webinar attendees will receive the free guide "Boost Email Relevance: 8 Steps that Drive Results." | 
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