    | | - Facebook courts Timeline skeptics with custom movies
Facebook has released an application, Timeline Movie Maker, that's intended to sell users on the potential of the social network's Timeline feature. The app creates a customized "greatest hits" of videos and photos that users have posted to the network, giving extra weight to content that was well-received by users' friends. "The app looks like an earnest attempt by Facebook to make Timeline into a less fearsome, or even an enticing, prospect," Cotton Delo writes. Advertising Age (tiered subscription model) (1/30)       |  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
“We use Membership Rewards® points to send goodies to clients during the holidays. It is always appreciated and allows us to utilize our cash for employee bonuses!” - Kara Atchison, Managed Care Solutions, Inc.
With The New Business Gold Rewards Card, you can thank clients when you redeem Membership Rewards points for gifts.
LEARN MORE & APPLY | |  |  |  |
  | | - Bebo isn't dead, co-founder says
Social network Bebo isn't defunct, co-founder Michael Birch says. Rumors of the deserted network's final demise spread on Twitter after Birch posted an "#RIPbebo" message and fans noticed the site was offline, but Birch hastily posted a follow-up tweet saying the site had been taken down temporarily. "Bebo should be coming back," he tweeted. BBC (1/31) | | | - Bazaarvoice and Buddy Media join forces for social-content distribution
Social-commerce company Bazaarvoice and social media management platform Buddy Media are joining forces to help brands spread reviews and other user-created content across their social media channels. The companies have developed a Facebook application that identifies and promotes a company's best-reviewed products, encouraging Facebook fans to share links and visit brands' e-retail sites. "We wanted to figure out ... a way to break down the walls between this awesome word-of-mouth content and what was going on on [clients'] Facebook pages," Buddy Media CEO Michael Lazerow says. Advertising Age (tiered subscription model) (1/31) - NASA tries its hand at social gaming
NASA has launched its first social game, a multiplayer Facebook application called "Space Race Blastoff." The game challenges users to answer questions about space, technology and NASA's history, with strong performances being rewarded with virtual badges. "Space experts and novices will learn new things about how exploration continues to impact our world," NASA spokesman David Weaver says. The Register (U.K.) (1/31) - Study: 97% of marketers say social media delivers ROI
A Wildfire Interactive survey of 700 marketers around the world found that 97% say social media marketing delivers tangible results for their brands. Eighty-eight percent said social media helps boost brand awareness, 85% cited an increase in customer engagement, and 58% said social tools generate sales and partnerships. eMarketer (1/30) - Originality comes before virality, says BuzzFeed editor
Digital publishers shouldn't pursue viral hits at the expense of producing high-quality content, says BuzzFeed editor-in-chief Ben Smith. It's hard to predict in advance which stories will go viral on Twitter and Facebook, so it's important to stay focused on creating well-written, original content. "It's about producing stuff that people want to share. And really there is no secret formula to that," Smith says. Digiday.com (1/30) - What to look for in a Twitter client
Small businesses often start out by using TweetDeck to manage their Twitter outreach, but as your efforts mature it's worth considering a more sophisticated social media client. Tools such as Roost and SproutSocial make it easier for workers to collaborate, and offer more advanced analytics and CRM integration, writes Ramon Ray. "Most of them have free trials so you and your team should try them out," Ray writes. SmallBizTechnology.com (1/30) - Help! We need someone, Twitter says
Twitter has followed up an unintentionally awful branding video from 2011 with an intentionally awful recruiting spot. CEO Dick Costolo guest stars in the sloppily edited, deliberately klutzy video, which brags about giving free wine and T-shirts to new recruits. "This clip hits the bull's-eye, especially since the target is presumably in sync with the microblogging firm's corporate mind-set," David Gianatasio writes. Adweek/Adfreak blog (1/30)
 | We're trying to get people out of the mindset that social media is just for pushing your messages out. It is about communicating, but it's also about listening."
--Lindsay Tiles of Charles Schwab, as quoted by eMarketer  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, January 30, 2012
- Friday, January 27, 2012
- Thursday, January 26, 2012
- Wednesday, January 25, 2012
- Tuesday, January 24, 2012
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