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  | | - Twitter brand pages may carry a $25,000 price tag
Twitter reportedly will open up its brand-pages pilot project to more participants -- but the resource will be available only to brands that commit to spending $25,000 or more on Twitter ads in 2012. The company reportedly also plans to revamp its brand-page format, creating an iFrames environment that would let companies offer social gaming or e-commerce widgets. MediaBistro.com/All Twitter blog (1/27)      - Is Google channeling Nixon to bring Facebook to the negotiating table?
Google's social-search initiative, which favors Google+ posts above Facebook or Twitter content, could be part of a cunning, Nixon-esque plan to gain access to the rival networks' data, Harry McCracken writes. Just as President Richard Nixon aimed to intimidate the Soviets by acting in an impulsive way, so Google's decision to shut out its social rivals might be intended to impress upon Google's rivals the need to placate the search giant or risk being shut out altogether. "If you're Facebook or Twitter ... you might conclude that [Google's] behavior so far suggests that it's capable of even more drastic measures," McCracken writes. CNET/Challengers blog (1/29) | | | - U.K. regulators target Snickers over sponsored-tweets campaign
Snickers is using Twitter as part of its "You're not you when you're hungry" campaign, paying celebrities to post out-of-character messages swiftly followed by snapshots of themselves eating a Snickers bar. But the campaign could run afoul of the U.K. Advertising Standards Authority, since the initial tweets weren't explicitly labeled as sponsored messages, although the follow up tweets are. "The regulations exist for a reason but when an individual tweet doesn't actually deliver a marketing message, only a setup for the punchline, then should it be regulated so tightly?," Anthony Mullen writes. Forrester.com/Anthony Mullen's Blog (1/27) - Social media proves useful to gangs and the police
Chicago-area street gangs are using social media to communicate after being geographically scattered by the demolition of housing projects, according to this article. Facebook and Twitter allow gang leaders to rally their troops and plan crimes, but also allow police to monitor their activities and build cases against gang members who brag online. "Social media is now used as part of good police work. ... Right now, it's beautiful for us," police district commander Leo Schmitz says. The Courier News (Elgin, Ill.) (1/30) | | | - 99% of Facebook fans don't engage with brands
 About 1 in 100 of most major brands' Facebook fans actually engage with the brands in a meaningful way, according to a study by Ehrenberg-Bass Institute researchers. That's not necessarily bad news for brands, says research associate Karen Nelson-Field. "Facebook doesn't really differ from mass media. It's great to get decent reach, but to change the way people interact with a brand overnight is just unrealistic," Nelson-Field says. Advertising Age (tiered subscription model) (1/27) - 3 kinds of content people always love to share
When it comes to sharing, not all content is created equal, writes Andy Sernovitz. People always prefer to share fun or goofy content, content that is presented as exclusive or inside knowledge, and especially content that features them directly. "If there's one thing people love to talk about -- online or off -- it's themselves," Sernovitz writes. SmartBrief/SmartBlog on Social Media (1/30) - How to set up a social media command post
Some organizations and events -- Dell, Gatorade, the Super Bowl -- set up social media command centers to monitor and manage online conversations. That's something other brands can emulate by putting in place a well-structured monitoring system and optimized engagement protocols, writes David Armano. "[W]ithin the next 5-10 years, nearly every organization will have some kind of system like this in place," Armano writes. Logic+Emotion (1/27) - Trampolinists invent an off-the-wall event
Wall trampolining, a variation of conventional trampolining popularized by Cirque du Soleil performers, could be the next extreme sport, some proponents say. Athletes step off a 16-foot-high wall onto a trampoline, then perform vertigo-inducing tricks such as running up the wall or using the wall for leverage to perform spins and flips. "Your timing has to be perfect," says trampolinist Julien Roberge. The New York Times (tiered subscription model) (1/29) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | People need to understand what [Facebook] can do for a brand and what it can't do."
--Karen Nelson-Field of Ehrenberg-Bass Institute, as quoted by Advertising Age  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, January 27, 2012
- Thursday, January 26, 2012
- Wednesday, January 25, 2012
- Tuesday, January 24, 2012
- Monday, January 23, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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