   | | - Zuckerberg takes the long view
 Facebook CEO Mark Zuckerberg says he won't be happy until every industry in the world has gone social. Zuckerberg says he's taking a longer-term approach to put social media evangelism above short-term profits. "Maybe there will come a time down the road when most of the industries we think should be social are already social and the primary thing we can do is optimize the amount of money we can make," he says. The Wall Street Journal (1/14)       |  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Network Update |  | | |  | |  | Top line talent drives corporate growth, efficiency and profits. Do you have the resources to find it? Managing Talent, a new Viewpoint from Beagle Research, examines how cutting edge HR apps provide competitive edge in finding and managing outstanding people. Download now from Jobscience, the Award-Winning Talent Management Solution on Force.com. |
 | | - How the U.N. uses social media
The U.N. is using Facebook, Twitter, Google+, YouTube and Tumblr to document its work in an effort to improve its public image. Posts are translated into six languages, and generally focus on the feel-good aspects of the organization's work. "There's not much understanding of how the United Nations works out there, and we're using social media to get our message out," says Nancy Groves, the U.N.'s social media manager. Mashable (1/14) - Audi offers discounts for Foursquare check-ins at ski resorts
Audi is partnering with Foursquare for a ski-themed ad campaign. Audi fans who follow the brand on Foursquare and check in at ski resorts can get as much as 20% off selected Audi products. "This campaign is niche but perfectly aimed at the type of customer Audi want to reach. If you can afford to ski all over America this winter, you can probably afford an Audi," Heather Taylor writes. eConsultancy.com (1/13) | | | - Social media tips from a Springsteen impersonator
Jeremy Mullman writes that he attracted 13,600 followers -- including the real Bruce Springsteen -- during 18 months running the largest fake Bruce Springsteen account on Twitter. Along the way, Mullman writes, he learned some important lessons about the interplay of social branding and celebrity. "[I]t's been a great lesson in the importance of relevance and timeliness in social-media messaging, as well as a lot of fun," he writes. Advertising Age (tiered subscription model)/DigitalNext blog (1/13) - Is your brand getting lost in translation?
Social media marketing is a great way for brands to reach into foreign markets, writes Christian Arno. But doing so requires more than just translating your tweets, he writes; you'll also need to figure out which social networks are popular in the region you're targeting, and to adjust your messaging to account for local tastes and sensitivities. "Understanding the way different cultures use social media -- and their favorite networks -- are the keys to success," Arno writes. SmartBrief/SmartBlog on Social Media (1/16) | Social Shareable | | | |  | |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | Irrelevant celebrity payola defines marketing activity on Twitter to an almost comic degree, but a relevant celebrity with an engaged following is a very powerful means of attracting the right kinds of followers."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, January 13, 2012
- Thursday, January 12, 2012
- Wednesday, January 11, 2012
- Tuesday, January 10, 2012
- Monday, January 09, 2012
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What do you get if you cross David Bowie with Tim Tebow? Jimmy Fallon decided to find out, and the result was a parody of the song "Space Oddity" centered around a would-be internal monologue by the Denver Broncos quarterback. 
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