New technologies to manage social

January 12, 2012 issue Forward this newsletter  |   Subscribe  |   View online   New technologies to manage social By Josh Dreller The social media boom has led to a vast proliferation of platforms, apps, and sites dedicated to the medium. Here are (almost) 200 of the hottest social media tools that you should be aware of. 3 social media segments you can't ignore By Dilip Venkatachari Brands are finding that customer segmentation on social networks is a daunting but fundamental marketing concept. Here are three segments that marketers should keep an eye on. The most important thing to invest in this year By Jeff Weidauer Big data hasn't gotten the same buzz as social media, but it offers value from the outset. Get ahead of the game with our tips. TrendWatch: The wrong way to do hyperlocal By Bethany Simpson Location-based ads already represent 20 percent of mobile spend, but results show that many companies aren't doing it right. PlaceIQ's Duncan Watts has some practical tips. LATEST BLOG POSTS More posts The Super Bowl 2012 Game Plan for Advertisers By Seraj Bharwani With roughly four weeks until Super Bowl 2012, families across the nation are updating their checklists to stock up on all forms of salsa, chips, pizza, beer and everything else required for a great party around the flat screen (sometimes newly... Does Facebook Work? By Daniel Flamberg With 800 million active members, as many as 25% accessing the network using a mobile device, and hundreds of millions spent by brands to attract and engage fans, clients are starting the New Year by asking, Does Facebook work?The short answer is it... MOST READ ARTICLES 1. 5 new rules for a knock-out pitch 2. Social media battlefield: Marketing versus PR 3. Why brands will lose if they ignore Google+ 4. How to harness the power of the meme 5. The 10 hottest media trends for 2012 SUMMIT COVERAGE More photos Sejal Patel, Associate Media Director, Initiative Jennifer Tang, Sr Director SW Sales, Adap.tv See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Strategist (Media Planner) Associate Director, Strategy Content Supervisor Campaign Manager - Ad Operations Campaign Analyst: Analytic Product Solutions Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Matt Lawson Vice President of Marketing, Marin Software See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.