| |  | | | | | | 5 brands pushing the envelope in gaming |  | | By Tom Edwards
Once a niche market, gaming now rivals the biggest summer blockbusters in terms of revenue. Here's how brands such as Coca-Cola, Jeep, and Oakley are successfully leveraging branded games to reach new audience segments. |  |
| How to monetize fans on Facebook |  | | By Roger Katz
Brands committed to socializing commerce on Facebook are at a distinct advantage. Here's how to engage Facebook fans by turning the lonely shopping experience into a truly social event. | | Digital marketing terms for dummies |  | | By Mike Blacker
Are you afraid to admit you don't know what all the new digital marketing terms mean? Here's some help. This week we simplify two mobile terms you should know. | | Your customers are mobile – are you? |  | | By Kevin McGuire
Most enterprise brands are now putting a premium on establishing a mobile web presence. Those without a mobile strategy will surely feel a negative effect on their bottom line as more and more consumers embrace the convenience of the mobile web.For... | | Facebook's New Ad Units |  | | By Daniel Flamberg
Does it really surprise anyone that Mark Zuckerberg has his own vision of how advertising on Facebook ought to work? Is anyone really troubled by the fact that he is willing to force advertisers to conform to his wishes by changing the rules yet... | | 3 Digital Marketing Similarities from Jeremy Lins Amazing Run |  | | By Jason Tabeling
Over the past 2 weeks, the basketball world and even the general population, has been captivated with the unlikely success of Jeremy Lin. Jeremy Lin is the new point guard for the New York Knicks who has led the team to a 7 game winning streak, set... | | Does Product Placement Blur Consumer Perception? |  | | By Justin Windheim
As the line between product placements, reviews and write-ups gets thinner, it's important for brands to understand the context of their content as well as their audience's purchasing decision matrix. Setting up a placement or advertorial can be one... | | 3 Social Media Tools for Small Biz Growth |  | | By Barbara Apple Sullivan
Social networking is leveling the marketing playing field, offering small businesses broader and cheaper venues for building their brand.Unlike traditional media, social networking sets up a marketing meritocracy in which size doesnt matter. At very... | | | Advertisement
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