By now it is clear that social networking and social communications are such established tools in both the consumer and business markets that it is inevitable new questions will be asked. Will social subsume UC, or will UC absorb social?
It might be more logical to say unified communications and social communications are “adjacent” to each other, but nothing is going to stop observers and suppliers from arguing about whether social communications “replaces,” “supplements” or “is incorporated into” unified communications.
But there's a reason one hears more talk these days about whether social media or social communications are "substitutes" for "unified communications." As it turns out, many business users see social media as complementary to unified communications, though in some cases, social tools are used as a substitute.
In the consumer world, social media hubs such as Facebook (News - Alert) and Google+ are taking on the role of the personal communicator, social networker, entertainment curator, search engine and directory. But voice, messaging and video are becoming parts of overall app functionality... Read More
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