Most online, business marketers know how to optimize their core prospecting activities such as email marketing, paid search (SEM), and search engine optimization (SEO). However, as companies' marketing efforts mature, they often see diminishing returns despite allocating more dollars to these channels. Top marketing organizations are finding that increased pipeline demands require new approaches to lead generation. Business buyers continue to rely heavily on information found online to make their purchasing decisions, and today's marketing executives must rethink their digital strategies to drive more from their investments. Whether utilizing traditional channels like email and search in new and innovative ways, or full optimizing previously untapped channels such as display ads and social media, today's forward-thinking executives are establishing a new precedent for reaching the right prospects at the right time. Join these top marketing experts in a roundtable discussion about the future of online lead generation for the business marketer: - Russell Glass, CEO of Bizo
- Frannie Danzinger, former SVP of Media, Gyro
- Jon Miller, VP of Marketing, Marketo
- Jeff Ernst, Principal Analyst, Forrester Research
- Richard Gerstein, Former CMO, Sears and Co-Founder, ZigMail.com
Topics will include: - The toughest marketing challenges facing CMOs today in the quest to generate qualified leads that meet pipeline demands
- The past, present and future of online marketing metrics
- Innovative ways that today's top marketers are leveraging under-utilized marketing channels to drive more qualified leads to sales
- Real-world success stories of true marketing integration across multiple channels from display advertising and email to search and social media
MODERATED BY:
Beth Negus Viveiros
Managing Editor
Chief Marketer |
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