 | | - Is Facebook's internal search engine failing brands?
Brands increasingly use a Facebook logo in their print and broadcast ads, but it's not always easy for consumers to track down a brand's presence on the site, says 360i's David Berkowitz. Official brand pages don't always pop up when users search the site, and search results often are clogged with unofficial fan-made pages. "I'd say Facebook search is broken, but it was never working right to begin with," Berkowitz says. Adweek (2/9)       |  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Network Update |  | | |  | - Satellite-phone deal puts Twitter in Internet-free zones
Twitter is partnering with satellite-phone providers Iridium and Thuraya to launch a version of its service for their customers. The move is a return to Twitter's roots as an SMS-based service, and should make the network more accessible to people without Web or cellphone connections. "Now, even if phone lines and the Internet are inaccessible -- for example, in a war zone or after a natural disaster -- people will be able to share news and stay informed via Twitter," the company said in a blog post. WebProNews (Lexington, Ky.) (2/9) |  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | | | Ideas in Action | | | |  | - H&M is ranked as tops among brands on Google+
Fashion retailer H&M is the most-followed brand on Google+, followed by Samsung USA, Pepsi, Starbucks and Burberry, according to a Simply Measured report. With 456,365 followers on the network, H&M is one of just 13 brands to achieve a Google+ following of more than 100,000. The total number of followers of brand accounts on the network now tops 3.5 million Mashable (2/9) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - Facebook is the stickiest social network, study finds
Facebook is outclassing rival social networks when it comes to engaging users, according to a comScore report. Facebook users spent an average of about seven hours on the site in December; the average for Twitter was 25 minutes, while for LinkedIn it was 15 minutes and for Google+ it was five minutes. ClickZ (2/9) - How Chinese brands can cope with a social media firestorm
China's "weibo" microblogs expose brands to the same risks found with Twitter and Facebook, experts say. To cope with a flood of negative posts, it's important to respond quickly and strike an appropriate, personable tone, says Debby Cheung, president of Ogilvy & Mather Group Shanghai. "The speed and emotional ferocity with which microblog crises strike, often seemingly from nowhere, is very alarming to most companies, so early preparation is key," Cheung says. Advertising Age (tiered subscription model) (2/9) - Model suggests the secrets for wildly successful tweets
A statistical model developed by HP Labs reportedly allows researchers to predict the success or failure of a given tweet about a news article with 84% accuracy, even before it's published. Researchers found that sourcing was the most important factor, but that articles that mention prominent celebrities also had a higher success rate. Mashable (2/9)
 | The speed of information transmission is now calculated in minutes and seconds."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, February 09, 2012
- Wednesday, February 08, 2012
- Tuesday, February 07, 2012
- Monday, February 06, 2012
- Friday, February 03, 2012
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