 | | | Today's Buzz |  | | |  | - How to be a social media rock star
Rock bands and musicians use social media to engage fans and drive ticket and record sales. Ryan Star says he likes to post photos of his audiences to his Facebook page, and asks his fans to tag themselves; electronic-music artist Moby says he uses Instagram to collect his fans' photos on a world map; and the band Thirty Seconds to Mars uses Tumblr and other sites to help fans organize ride-shares to gigs. "The simple but effective strategies that bands employ for customer-relationship management could serve as a lesson for brands," Rupal Parekh writes. Advertising Age (tiered subscription model) (2/13)       |  | 7 Whiteboard Sessions for every social strategist. Learn how to implement & scale a social program across your enterprise company with this 36-page framework by Spredfast by delivering good customer experience, adopting social media company-wide, gaining insight into your social customer, & showing an ROI on social. Download 7 Whiteboard Sessions. | | | - MySpace gains users, hopes critics will change their tune
MySpace says it picked up 1 million new users last month, thanks to a focus on listening to and sharing music. Chief executive Tim Vanderhook credited MySpace's music player, which offers on-demand listening and easy Facebook integration, with helping the network. "The numbers tell an amazing story of strong momentum and dramatic change for MySpace," Vanderhook said. CNN (2/13) |  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Ideas in Action | | | |  | - Nielsen blasts Oprah over network-promoting tweet
Oprah Winfrey is getting heat from ratings agency Nielsen after she asked her Twitter followers to tune in to her cable network OWN, especially if they have a Nielsen box. That broke rules intended to ensure that Nielsen's ratings estimates aren't skewed in favor of any particular network, and led some Twitter users to accuse Winfrey of a desperate attempt to boost ratings. The New York Times (tiered subscription model) (2/13) - Four Seasons puts social media at the core of its marketing
Four Seasons Hotels and Resorts dedicates half of its marketing resources to digital outreach, says social media marketing manager Felicia Yukich. The hotel chain has built a significant presence on Facebook and Twitter, and also maintains accounts on Foursquare, Gowalla and YouTube. "The company sees real-time interactions as a natural extension of its service model," Yukich says. Pursuitist.com (2/13) | Research and Reports | | | |  | - Study: Marketers love social, but still struggle with ROI
Digital marketers see boosting social media engagement as both their top priority and their most exciting opportunity in 2012, according to a report by Adobe and eConsultancy. Marketers are much less enthusiastic about social data and analytics, however, suggesting that demonstrating return on investment remains a headache for many social media marketers. "[N]eglect of this area may explain why many companies are still struggling to justify new hires based on proven upside from social media campaigns," Linus Gregoriadis writes. eConsultancy.com (2/13) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - Brands target Asian audiences with Google+
Google+ is proving a hit with social media users in Asia, and many big brands are rushing to create dedicated content for the region's netizens. McDonald's Japan runs quizzes and holds hangouts with bloggers; Cathay Pacific shares logistical and marketing messages on the site; and Uniqlo posts photos of real people from around the world wearing the brand's clothing. ClickZ (2/14) - Schedulicity's approach to winning new business with Facebook
Software-as-a-service company Schedulicity relies on Facebook to attract customers, and officials say the strategy has helped to cut the company's cost-per-lead by 80%. The key has been to focus on authenticity and transparency, says digital media head Steve Cannon. "A lot of companies are out there trying to force a 'like,' but we don't push at all. We want the growth to come naturally," Cannon says. BtoB Magazine (2/14) | Social Shareable | | | |  | - These people will make you feel like a couch potato
For some extreme athletes, daredevil feats are the only reason for getting out of bed in the morning. Among the most daring: Reinhold Messner, who climbed Mount Everest without oxygen twice in three years; Martin Strel, who swam the entire length of the world's longest rivers fueled in part by wine; and Lewis Gordon Pugh, who likes to swim in Antarctic waters infested with leopard seals while wearing only a Speedo. MentalFloss.com (2/13)
- Attending Social Media Week? Blog for SmartBrief!
If you're attending Social Media Week events in any city this week and want to blog about a particularly exciting panel you've seen or share a key takeaway, your work could appear in SmartBrief. Reach out to Web editor Doris Nhan at dnhan@smartbrief.com or tweet her @SmartBrief. If you're attending Social Media Week events in Washington, D.C., and want to connect with SmartBrief editor Jesse Stanchak, you can reach him at jstanchak@smartbrief.com or tweet him @SBoSM.  | The winners in this new digital age will be the brands that let their fans define it."
--Felicia Yukich of Four Seasons Hotels and Resorts, as quoted at Pursuitist.com  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, February 13, 2012
- Friday, February 10, 2012
- Thursday, February 09, 2012
- Wednesday, February 08, 2012
- Tuesday, February 07, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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