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2012/03/30

5 thriving social TV apps

 
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iMedia Connection: Connecting Marketing Community
  March 30, 2012 issue Forward this newsletter  |   Subscribe  |   View online
 
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5 thriving social TV apps
By Kyle Montero
TV consumption has increased from four hours to five hours -- per person, per day. Here are the social apps that consumers can't live without while watching TV.
7 tips to take social to the next level
By Erick Mott
Now that social media has permeated society, lazy social efforts are producing forgettable content. Here's how to avoid boring the consumer.
How to use your brain for social success
By Kent Speakman
The ad business is all about influence and the psychological drivers our messaging delivers. Consider these changes in the social sphere that can help you master the art of persuasion.
Industry Update: Shazam teams up with Red Bull
Photobucket names new EVP, Plink announces partnership with Arby's, and other exciting developments in the digital world.
LATEST BLOG POSTS More posts
With So Much Data, Where Do I Start?
By George Diguido
One of the biggest trends that we are seeing in 2012 is that marketing efforts are being created and deployed to be more relevant to their intended audience. This is a result of marketers becoming more advanced in their efforts, but a larger reason is...
The "Client Communication" Conversation
By Kt McBratney
We've heard it a million times: Communication is the key to successful relationships. This doesn't make it any less true in the agency world. And through the years, Phenomblue has benefited from a boom in communication tools. From the dominance of...
Creativing :: Why Facebook is hiring ad creatives, 10 creative Timeline examples, and the pizza emergency button
By Doug Schumacher
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.The $175 Speaker That Lets You Direct Sound Like a Laser Beam. This is one of the best Blast from the Future bits I've seen in a while. The potential in...
Tom Sawyer Goes Social - Hootsuite's Crowdsourcing Insights
By Adam Leiter
A lot of companies talk about user-generated content and crowdsourcing from advocates, but it's first critical to think about what motivates people to work on a brands behalf. It's now been a few weeks since SXSW 2012, and my mind has had time to digest...
The Week of the Agency
By Doug Weaver
Maybe it was all planned around the "Mad Men" premiere, or perhaps just the result of cosmic alignment, but there seemed to be an awful lot of commentary on life within ad agencies this week. And not much of it good. If I were one of the agencies...
MOST READ ARTICLES
1. A social media planner's guide to pleasing the boss
2. 10 words you should never use on LinkedIn
3. 11 agency buzzwords you need to know
4. 3 smart websites that do it best
5. 3 brands that made the wrong friends
SUMMIT COVERAGE More photos

Dan Albert, SVP Executive Media Director, MARC USA
Samantha Catalina, Interactive Account Supervisor, MARC USA

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