By Kyle Montero TV consumption has increased from four hours to five hours -- per person, per day. Here are the social apps that consumers can't live without while watching TV.
By Erick Mott Now that social media has permeated society, lazy social efforts are producing forgettable content. Here's how to avoid boring the consumer.
By Kent Speakman The ad business is all about influence and the psychological drivers our messaging delivers. Consider these changes in the social sphere that can help you master the art of persuasion.
By George Diguido One of the biggest trends that we are seeing in 2012 is that marketing efforts are being created and deployed to be more relevant to their intended audience. This is a result of marketers becoming more advanced in their efforts, but a larger reason is...
By Kt McBratney We've heard it a million times: Communication is the key to successful relationships. This doesn't make it any less true in the agency world. And through the years, Phenomblue has benefited from a boom in communication tools. From the dominance of...
By Doug Schumacher Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.The $175 Speaker That Lets You Direct Sound Like a Laser Beam. This is one of the best Blast from the Future bits I've seen in a while. The potential in...
By Adam Leiter A lot of companies talk about user-generated content and crowdsourcing from advocates, but it's first critical to think about what motivates people to work on a brands behalf. It's now been a few weeks since SXSW 2012, and my mind has had time to digest...
By Doug Weaver Maybe it was all planned around the "Mad Men" premiere, or perhaps just the result of cosmic alignment, but there seemed to be an awful lot of commentary on life within ad agencies this week. And not much of it good. If I were one of the agencies...
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