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2012/03/19

The 5 worst mobile websites

 
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iMedia Connection: Connecting Marketing Community
  March 19, 2012 issue Forward this newsletter  |   Subscribe  |   View online
 
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The 5 worst mobile websites
By Eric Anderson
A mobile site should not be an afterthought to a mobile app or the same exact experience packed into a sardine tin. Read ahead for the biggest offenders.
The massive potential of word-of-mouth
By Peyman Nilforoush
It's those in the middle of the influencer spectrum who truly steer consumer preferences. But who sways them? Read on for why word-of-mouth is the key to winning over the masses.
2 reasons connected TV will tank
By iMedia Editors
Don't bank your marketing bucks on the new devices just yet. Here's why connected TV isn't ready for prime time.
LATEST BLOG POSTS More posts
#Pinterest CEO Confirms Profile Re-Design This Week
By Samantha DeVita
I could not be more excited, no seriously. I collected insects, I collected stamps. I was obsessed with this idea that what you collect says something about who you are. And so, Ben Silbermann gave birth to @Pinterest. If you haven't heard already...
Creativing :: Homeless people as wifi hotspots, Cokes Facebook page riddles, and B-Reels product development plans
By Doug Schumacher
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum. Use of Homeless as Internet Hot Spots Backfires on Marketer. This is a good example of the value of community-generated content. The comments are as...
Hare Today, But Gone Tomorrow?
By Andrew Susman
Is your business a tortoise or a hare? Too many digital marketing and media companies prodded by salivating venture capitalists and enticing exit strategies jump at the chance to be the latter. The quicker you move, the quicker you get the spoils...
Cooking up success with online advertising
By Judy Parks
I've always had a sweet spot for baking. After making pastries for local restaurants, I teamed up with my husband, Bruce Parks, and we started our own bakery in 1981. Years later, with the boom of the digital era, Americans started shopping online...
MOST READ ARTICLES
1. A social media planner's guide to pleasing the boss
2. The 9 most offensive, funny Apple stories you'll ever hear
3. 14 intriguing ways to use QR codes
4. 7 stellar creative ideas for display ads
5. How marketers can use NFC
SUMMIT COVERAGE More photos

Richard Johnson, VP Sales, Enterprise & Retail Solutions, MediaMath
Mike Peralta, CRO, MediaMath

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