How TV will change the game for digital marketers

March 16, 2012 issue Forward this newsletter  |   Subscribe  |   View online   How TV will change the game for digital marketers By Dean Donaldson Nearly 25 percent of consumers go online after viewing a TV ad -- making it high time that TV and digital play nice. Here's how. 4 tips to focus your digital campaign By Greg Kihlström A digital strategy that lacks focus translates into a messy heap of marketing blunders. Here's how to build and stick to a potent digital strategy. Industry Update: The latest news and insights HookLogic appoints a new VP of marketing, WebCollage announces partnership with EXPO, and Solve Media launches pre-roll insurance. LATEST BLOG POSTS More posts 9 Marketing Lessons from "Kony 2012" By Sean X Cummings If you were connected to a digital device on the planet in March of 2012, it was almost impossible to ignore the Kony 2012 campaign, and if you watched the video, it was impossible not to be moved by it. It is, and will most likely remain for a long... "Stuff" marketing executives say…and shouldn't By Ken Robbins Instantaneous results. Ambiguity. Scrutiny. With adjectives like this attached to their role, it's no wonder Chief Marketing Officers have an average lifespan of 23 months. I've seen a fair share of turnover in my 16 years in advertising and... Homeless Hotspots' Good Intentions Can't Stop Crisis Communications By Jennifer Bilotta "Homeless Hotspots" at SXSW brought up an issue that many well-intentioned campaigns encounter...when your intended conversation goes off-track and causes the need for crisis communications. You may have heard about the Homeless Hotspots at SXSW... Re-energized TV: more Social, more Interactive, more Engaging By Adam Shlachter TV has always been social, either through who we watch big games and award shows with, or the water cooler talk about the prior nights episode of "Seinfeld," "Lost," "The Office," "Glee," "The Voice." The web is inherently social, with a majority of time spent... As The World Churns For CMOs By Tony Zambito The good news is that CMO tenure continues to rise. Spencer Stuart, the executive search consulting firm, in their study released early last year, reported that average tenure rose to 42 months. Up from 35 months two years ago and up from 27 months... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. The 9 most offensive, funny Apple stories you'll ever hear 3. 14 intriguing ways to use QR codes 4. 7 stellar creative ideas for display ads 5. How marketers can use NFC SUMMIT COVERAGE More photos Katherine Riley, Brand Manager Swingline, ACCO Brands Jen Novak, Senior Account Executive, Maxpoint Interactive Katie Sheehan, Digital Media Specialist, Famous Footwear See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Sales Planner Senior Director Advanced Media Associate Media Director Digital Media Planner Director, Email Marketing (SME) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Anurag Wadehra CMO, Baynote See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.