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2012/03/23

Update | BDS Marketing, IDEXX Labs, Donlen

STEVIE AWARDS UPDATE | News About the World's Premier Business Awards spacerspacer THE STEVIES
March 23 2012 Stevie(r) Awards Homepage Back Issues Email the Editors
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IN THIS ISSUE
Two Tips for Increasing Sales Impact, From a Marketing Awards Winner
  How Best Annual Report Awards Winner IDEXX Showcases Success
  CSR Awards Winner Donlen Reduces Greenhouse Gas Emissions
  N BRIEF: America Means Business Video; 1 Week to ABA Deadline; Top New Product of the Decade? Take Our Poll; Apply to Judge the ABAs or IBAs
  Upcoming Stevie Awards Calendar
Two Tips for Increasing Sales Impact, From a Marketing Awards Winner

  

BDS Marketing, Inc. of Irvine, California, USA won the Stevie® Award for Best Marketing Team in the marketing awards categories of the very first American Business Awards, back in 2003. As part of our 10th anniversary celebration of the start of the Stevie Awards movement, we've been talking with past Stevie winners to learn about how their win has positively impacted their businesses.  Here we interview BDS Marketing's CEO Mark Dean. He explains how winning a Stevie Award has helped BDS, and shares some sales tips he's learned along the way. (The 2012 ABA entry deadline is March 28. Get your entry kit here and begin submitting entries today.)

Mark DeanBDSmktg considers itself a specialist in marketing other companies’ brands, so how has being the first company to win a Stevie Award for Best Marketing Team in The 2003 American Business Awards helped BDS to enhance its own brand?
Since winning the first Stevie Award for Best Marketing Team in 2003, we have found that current and prospective clients are excited to work with us as an award-winning company. There’s a stronger confidence, enthusiasm, and pride in our brand, and we make sure to feature our Stevie Award wins in our marketing materials.

As an industry-recognized honor, the Stevie Awards give greater credibility to our marketing campaigns. Winning the award in 2003 set the standard high for us. Since then, we continually strive to deliver award-worthy programs to each of our clients. Over the past nine years we’ve submitted our most outstanding programs for Stevie Awards, and we’re proud to have won four Stevie Awards and been Finalists in five categories. Right now, we are working on our 2012 submissions and are hoping for another win! 

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How Best Annual Report Awards Winner IDEXX Showcases Success

  

IDEXX Laboratories of Westbrook, Maine, USA won a Stevie® Award in the corporate literature and annual report awards categories of The 2011 American Business Awards for Best Annual Report - Online/Electronic. (The 2012 American Business Awards, the premier business awards program in the U.S.A., are now accepting entries. Get your entry kit here and submit entries by the March 28 deadline.)

IDEXX LogoIDEXX Laboratories, Inc. is the global market leader in diagnostics and information technology solutions for animal health and water and milk quality. Wanting to showcase annual successes in an engaging way, the business awards winner decided to create an online report. Throughout the annual report, IDEXX successfully conveys how the company:

  • Achieved and sustained market leadership,
  • Exceeded customer expectations,
  • Empowered and rewarded customers,
  • Innovated with intelligence,
  • Cultivated entrepreneurial spirit and,
  • Contributed to communities.
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CSR Awards Winner Donlen Reduces Greenhouse Gas Emissions

  

Donlen of Northbrook, Illinois, USA, received a Stevie® Award for Corporate Environmental Responsibility Program of the Year in The 2011 American Business Awards, the U.S.A.'s top awards program. (The 2012 ABAs are now accepting entries. Get your entry kit here and submit your entries by the March 28 deadline.)

Here we take a look at what steps fleet financer and management provider Donlen is taking to reduce greenhouse gas emissions.

Gary RappeportAs a global provider of fleet management solutions, the corporate awards winner was concerned with the following facts:

  • Greenhouse gas emissions (GHG) are the leading cause of climate change;
  • The commercial fleet industry currently manages nearly 3,000,000 vehicles, and one-third of GHG emissions in the United States come from the transportation sector; and
  • The average fleet produces nearly 9,000 metric tons of GHG annually, which is equivalent to the GHG emissions produced by burning 1,012,373 gallons of gasoline.

In 2010, Donlen stepped forward as an industry leader and became a member of the Clinton Global Initiative (CGI), collaborating with Environmental Defense Fund (EDF) in a CGI Commitment to Action titled “Commercial Fleet 20% GHG Emissions Reduction,” and launching Fleets for Change, a fully independent website and robust reporting database.

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IN BRIEF: America Means Business Video; 1 Week to ABA Deadline; Top New Product of the Decade? Take Our Poll; Apply to Judge the ABAs or IBAs

Watch our video on "How to Participate in America Means Business," our new three-day event about entrepreneurship, scheduled for June 13-15 in New York City.

March 28 is the entry deadline for The 10th Annual American Business Awards, the premier business awards program in the U.S.A. Get your entry kit here.

What's the top new product or service of the past 10 years? Take our poll. It's the third in our monthly series to help celebrate the 10th anniversary of the founding of the Stevie Awards movement.

Apply to be a preliminary-round judge in The American Business Awards and/or The International Business Awards. ABA judging begins in April, IBA judging in May. You'll learn how many of the world's top organizations are achieving success, and you'll receive a certificate of appreciation suitable for framing...

Upcoming Stevie Awards Calendar

March 28: Entry deadline for 2012 American Business Awards.

April 11: Early-bird entry deadline for 2012 International Business Awards

April 25: Late entry deadline for 2012 American Business Awards.

May 16 : Entry deadline for 2012 International Business Awards

June 13-15: America Means Business. Celebration of entrepreneurship, featuring educational, networking, and social events throughout New York City, presented by the Stevie® Awards.




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