5 ways to captivate every generation

April 13, 2012 issue Forward this newsletter  |   Subscribe  |   View online   5 ways to captivate every generation By Jim Nichols Reviewing Boomer, Millennial, and Gen X profiles can help you refine your marketing efforts. Here's how to appeal to all of your potential customers. Hot mobile purchasing trends you need to know By John Squire Mobile purchases are expected to reach $170 billion by 2015, and failing to engage these shoppers will be an amateur’s mistake. Here’s a guide to mobile shopping habits to ensure online retail success. 3 cool new ways we're watching video By iMedia Editors Cable used to dominate the video programming pipeline. But here are the new ways consumers are consuming, and paying for, content. Find out who's winning, who's losing, and how the money game is changing. LATEST BLOG POSTS More posts Optimize Your Brand's Facebook Posture By Daniel Flamberg It's hard to imagine that there are people who use social media, without having a relationship with brands. Hard as it may seem, given the endless hype, social media is mostly about friends and not about brands. But the numbers are startling: 3 in 5... Creativing :: Funny new media buzzword dictionary, content marketing case studies, and what Instagram means to Facebook By Doug Schumacher Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum. New Research: Americans Hate Social Media Promotions. Great point made here, drawing a distinction between companies being social and doing social. Via ... How Damaging Is Campaign Retargeting? By Tom Hespos What happens when an advertiser gets caught using campaign exposure data to retarget people on ad exchanges? Such campaign retargeting runs contrary to the current IAB/AAAA Terms & Conditions. Exposure data falls under the definition of Site Data,... 4 awesome hockey websites By Dan Brooks If you're like me, early and mid-April are among the most exciting times of year to be a sports fan. But it's not because of the return of baseball; it's the fact that the NHL playoffs are about to begin, and playoff hockey is awesome. Just in time for... Whether you snap me, scan me, or text me, what matters is…that you connect with me By Viviane Wanderley What are the 3 items we all grab before leaving our houses? The keys, wallet (purse), and our phone. Wait, Smartphone! If we forget our wallet, we will survive but we will panic if we forget our smartphone and will feel disconnected from the world... What I Learned from Mobile Marketing Day 2012 By Josh Boaz Recently, I attended a session hosted by DMA and Mobile Marketer regarding the state of mobile advertising, one of the fastest growing digital advertising channels. Over the course of the day, I learned about recent advancements in the industry as... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 tech trends you can ignore in 2012 3. How to write a killer RFP 4. Why digital marketers can't ignore Tumblr 5. The smart publisher's survival guide SUMMIT COVERAGE More photos Hannah Kauffman, Media Supervisor, RPA Garrett Jamison, Sales Director LA, YuMe See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Client Service Director Digital Marketing Partnerships Manager Sr Analyst, Search Marketing Sr. Manager, Traffic Acquisition Sr. Analyst, Digital Analytics Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Scot McLernon Chief Revenue Officer, YuMe See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.