How to thrive as a second city agency

April 5, 2012 issue Forward this newsletter  |   Subscribe  |   View online   How to thrive as a second city agency By Jim Nichols New York, Chicago, and L.A. may dominate the ad biz, but there are lots of strong agencies doing stellar work in smaller markets. Here's what it takes to succeed away from Madison Avenue. 5 trends in global web operations By Marc Osofsky It's crucial that advertisers keep up with all the shifting elements in digital marketing. Here are the mega trends emerging in content creation, publishing, and distribution. 7 ways to increase traffic via Pinterest By Mark Simpson With all this pinning going on, it's difficult to know where to start. Consider these tips to make it your greatest form of word-of-mouth marketing. LATEST BLOG POSTS More posts More observations from ad:tech 2012 By Diane Anderson After last night's party circuit, attendees may have been tired but they still showed up for more banter about advertising. This morning's opening keynote was "The New Power Brokers: Amazon, Apple, Facebook, and Google." AKQA CEO Tom Bedecarre... The tablet revolution: What are consumers really doing? By Gretchen Hyman Lori Schwartz took the lead on a Master Class at ad:tech SF to review the tablet revolution and where it's headed. First perceived as an information and ecommerce vehicle, the tablet industry is now in the driver's seat and holds the unquestioned... I could write a book on the information at the sessions I attended today. By Sean X Cummings I attended multiple sessions, all valuable, and was actually upset that I could not attend more. How rare is that? I could probably write a book on just the information that was available today at AdTech in the sessions I was in. So if you are in the... In defense of God and Red Bull By Gretchen Hyman Guy Kawasaki and Robert Scoble took to the stage at ad:tech SF to chat about anything and everything in the digital sphere. Here's the fragmented script: Kawasaki: What should marketers do with their brands on social media? Scoble: Spread across all... The Negotiation That Matters. By Doug Weaver This week I was forwarded a promotional e-mail from a sales rep at Undertone who offers his client the"Standout Brand Guarantee" a promise that if a pre-discussed brand metric is not met on a campaign then Undertone will hand back up to $50,000.... Does Timeline Increase Engagement? By Daniel Flamberg Now that Facebook has strong-armed everyone into the Timeline format, a skirmish has broken out over how much incremental engagement brands can expect. Introduced with claims that Timeline increased engagement for Toyota by 161 percent and Livestrong... Winning Isn't Everything: The Tiger Woods Brand By Barbara Apple Sullivan I'd like to post this op-ed, which originally appeared as an op-ed on AgencySpy on April 3, 2012, on behalf of John Paolini, Partner and Executive Creative Director here at Sullivan. Tiger Woods is back. Well, sort of. With his first PGA-tour win since... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 3 insane Starbucks campaigns 3. 11 agency buzzwords you need to know 4. 14 intriguing ways to use QR codes 5. 5 thriving social TV apps SUMMIT COVERAGE More photos Don Aydon, Regional Sales Manager, Tremor Video Jessica Chaney, Media Supervisor, GSD&M Rinku Mahbubani, Digital Associate Media Director, GSD&M Keri Bender, Media Director, GSD&M See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Web Producer Digital Strategist (Planner) Strategy Supervisor Account Executive Media Planner Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Erick Mott VP, Global Community Practice, Ektron See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.