   | | | Today's Buzz |  | | |  | - Social media's rise may spell the downfall of the display ad
The majority of social channels are devoid of boxy display ads, and that will prompt a major rethink of the economics of online advertising in years to come, James Gross writes. Brands are already learning to think like publishers, investing in building an engaged audience rather than in simply broadcasting a message, Gross writes. "This new world ... is a big shift from a brand perspective," he writes. Advertising Age (tiered subscription model) (4/25)        |  | 7 Whiteboard Sessions for every social strategist. Learn how to implement & scale a social program across your enterprise company with this 36-page framework by Spredfast by delivering good customer experience, adopting social media company-wide, gaining insight into your social customer, & showing an ROI on social. Download 7 Whiteboard Sessions. | | | - A Facebook phone? You've already got one
Fresh rumors are circulating that Facebook plans to launch a cellphone, but David Zax writes that that's probably not the case. Facebook is more likely to sneak aboard existing iPhones and Android handsets by launching applications intended to replace built-in camera and messaging features. "A 'Facebook phone' would be a niche product at best. But if Facebook's software and services can colonize various aspects of your iPhone, Droid, or Windows Phone ... well, that's well beyond a niche," Zax writes. MIT Technology Review online/Hello World blog (4/25) - LinkedIn unveils long-awaited iPad app
LinkedIn's 150 million users now can access the site via an iPad application. The app is a departure from the conventional Web interface, using a Flipboard-influenced design to provide a slick user experience, Chris Taylor writes. "This was a chance to go back to the drawing board, ... to design it for how people use the iPad: morning and night infotainment," LinkedIn's Mario Sundar says. Mashable (4/25) |  | Earn 3X rewards points when you fly with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Ideas in Action | | | |  | - Offerpop app lets brands build fan communities within Facebook
An Offerpop application lets brands build Pinterest-style fan communities within Facebook, with users having their own profiles within the app. Offerpop's Mark Cooper says the primary benefit of allowing consumers to create profiles on brand pages is that "brand fans get to know each other." Universal Records and ModCloth are using the app for the recording act JoJo and ModCloth's fashion line. ClickZ (4/24) - Social media is a source of tension for some couples
Many people in new relationships find themselves struggling with their other half's social media use, experts say. Some couples hammer out ground rules about what it's appropriate to tweet about, what sorts of photos can be shared on Facebook or Flickr, and whether it's ever OK to air dirty laundry via social channels. "There is a standard negotiation that takes place in lots of relationships, but now there are multiple audiences watching," says Lee Rainie of the Pew Research Center. The New York Times (tiered subscription model) (4/25) |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | | Research and Reports | | | |  | - Are your Facebook friends hot or not?
You're more likely to be perceived as friendly and likable if your Facebook contacts list is packed with beautiful people, Dutch scientists say. That could be because physically attractive social connections are taken as being a true signal of a stranger's social worth. "People are attracted by other people who look very healthy, happy and productive. ... That is an accepted evolutionary law," one researcher told reporters. WebProNews (Lexington, Ky.) (4/25) | The Takeaway | | | |  | - How to incorporate Instagram into your next event
Brands that stage real-world events should actively encourage attendees to use Instagram to record their impressions, Dirk Singer writes. Tell security guards not to confiscate cameras, but instead to let people know about the hashtags you'll use to draw together images from the event, Singer advises. "At last count, forty million people were using Instagram. ... That's not an audience you can afford to ignore," he writes. The Guardian (London)/Culture Professionals Network blog (4/25) |  | Hot off the Presses! Q2 2012 ERP Comparison Guide
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 | | | Social Shareable | | | |  | - Man's life saved by kebab
A man survived having his throat slashed in a street brawl by using a kebab to staunch the blood gushing from his neck. Doctors said the man lost six pints of blood and was lucky to survive the attack. BBC (4/24) |  | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
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