Today's marketers have perfected a frictionless signup process: often requiring only an email address to get a new user in the door.
The bad news:
Roughly 74% of your customers eventually unsubscribe when email content is irrelevant -- and most companies don't have sufficient data to segment email content.
Learn how to "patch up the holes" in your customer database--
Case Study: How Daily Deals Monetizes Existing Subscribers
- 30% increase in clicks and opens
- 14% more earnings per user
- 2/3 lower cost per conversion
Reply to this email if you'd like a no-cost match report for your customer database to better understand how we can help send more relevant email content.
Here to help,
Caitlin
p.s. Last month we hosted our own conference, the Personalization Summit. Over 200 CEOs, founders, and thought leaders joined us to discuss the benefits and implications around data and personalization today. Check out the graphic drawings and live recordings that were produced!
Will you be at IRCE? stop by our booth -- 449 -- and see how Rapleaf can improve your email campaigns.
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