How Cadbury became a Google+ success story

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May 1, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Facebook wants to know: What's your organ-donor status? Facebook is asking users to "share life" by including their organ-donation-registration status on their profile pages. That could encourage more people to register, helping to redress a chronic shortage in suitable transplant organs. "This is going to be an historic day in transplant. The math will radically change, and we may well eliminate the problem," says Dr. Andrew Cameron of Johns Hopkins Hospital. The New York Times (tiered subscription model) (5/1), ABC News (5/1)       WEBINAR: 3 Guiding Principles for Driving Enterprise Engagement with Social Analytics May 2 at 2 PM ET Join R. "Ray" Wang, CEO of Constellation Research to find out how to tailor delivery and communication styles to how customers want to engage, Identify and deliver right time drivers to spur call to actions, Act on the 9 C's of improving customer engagement and more. Register. Network Update    Commentary: Webby victories validate Pinterest, Google+ Pinterest has taken this year's Webby for best social media website, while Google+ picked up the People's Voice award for social media. That's a big validation for both sites, Stuart Thomas writes. "In terms of prestige, [the Webbys are] a bit like the Oscars of online," Thomas writes. Memeburn (5/1)       7 Ways to Leverage Social Profile Data on Your Site for Marketing Success The abundance of demographic data, interests and friends that users store on their social profiles has opened a new world of possibilities for marketers. This white paper makes the case for why today's marketer needs to be savvy about social data--and how it can be collected and leveraged to serve relevant content, recommendations or ads. Ideas in Action    How Cadbury became a Google+ success story Chocolatier Cadbury is one of Google+'s most successful brands, with more than a million followers. Cadbury's marketers have re-created their profile page out of chocolate and used the page to launch a candy bar. "It's ... about the love of chocolate and tapping into an audience's shared passion with something unique and engaging," says Cadbury social media chief Jerry Daykin. FastCoCreate (4/30)       Coke and Pepsi face off on Facebook Coca-Cola and Pepsi are rolling out rival campaigns on Facebook and other social media platforms. Both are taking creative approaches to social media outreach, with Pepsi wheeling out celebrities for its Pepsi Pulse campaign, and Coke teaming with Spotify to integrate music into its Facebook page. "Consumers are incredibly empowered, and what used to work to get their attention now needs a bit more thoughtfulness," author Brian Solis says. USA TODAY (4/29)       The Corporate Social Media Summit is a corporate lead summit focusing on how big businesses utilize the power of social media fully. Join 25+ leading brands like AMEX, Dell, Gap, KLM as they answer your questions in 14 interactive sessions. It is the only summit designed exclusively to take your social media strategy to the next level. Research and Reports  Social campaigns deliver real results, executives say A big majority of top executives say they're convinced that social media campaigns deliver tangible return on investment for their company, according to a PulsePoint Group/Economist Intelligence Unit poll. Of those polled, 84% said their social media efforts improved marketing and sales, and 81% said an increase in market share could be attributed to their social media campaigns. eMarketer (5/1)       Fly a lot? Earn 3X rewards points on airline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else LEARN MORE AND APPLY The Takeaway    How McCann Erickson's Twitter chief keeps people laughing The Twitter account of advertising agency McCann Erickson is managed with dry wit by Bruce Stockler, who wrote for Jay Leno. It takes a particular combination of humor and restraint to tell jokes successfully on Twitter, Stockler says, since it's so easy for people to misconstrue your intentions in a 140-character message. Advertising Age (tiered subscription model) (4/30)       How to get a grip on social media monitoring Social media monitoring is a key survival skill for brands and marketers, Murray Newlands writes. A well-developed monitoring program can help organizations improve customer service, research and crisis management. It's easy to get started by asking "who needs to act on this information?" SmartBrief/SmartBlog on Social Media (5/1)         Find your 25th hour — Want to boost your company's productivity? Microsoft is offering a workplace productivity survey to help you discover how to give your people more time to innovate, plus find ways to improve your company's productivity. Get the survey and see how you can get time on your side. Social Shareable  Don't dump your dentist A Polish man apparently learned the hard way that it's a bad idea to leave your dentist girlfriend for another woman and then ask for an oral exam. The dentist reportedly took revenge by giving her ex-boyfriend a huge dose of anesthetic and removing all his teeth. The man's toothless maw proved too much for his new girlfriend, and she broke up with him, according to this article. Daily News (New York) (4/28)       Position Title Company Name Location Web Content Manager Corporate Executive Board Washington, DC Bloomberg Government Marketing Analyst Bloomberg Washington, DC Click here to view more job listings. Featured Content    The Success and Challenges of an Autistic Entrepreneur Katie Morell New Study Reveals Best Social Media for Search Ranking Courtney Rubin Crowdfunding: What Are Your Options? Justine Grey SmartQuote  The best rule for anyone is, think before you tweet." --Bruce Stockler of McCann Worldgroup, as quoted by Advertising Age       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Monday, April 30, 2012 Friday, April 27, 2012 Thursday, April 26, 2012 Wednesday, April 25, 2012 Tuesday, April 24, 2012     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information