 | | | Today's Buzz |  | | |  | - Twitter plans curation with an e-mail-digest feature
Twitter says users will be able to sign up for customized e-mail newsletters that highlight the best content from their network. Mathew Ingram writes that that's a big step in Twitter's journey toward becoming an active media player rather than a passive social platform -- a shift that could ultimately scare away some of Twitter's existing media partners. "If Twitter were to start looking and acting too much like a media company ... some media partners might theoretically see it as competition," Ingram writes. Adweek (5/14), GigaOm (5/14)       | Network Update | | | |  | - Have Google+'s users moved on?
Google+ is living up to its reputation as a "virtual ghost town," an RJ Metrics report says. The average Google+ post receives less than one re-share, reply or +1; about a third of users never post more than a single item to their account; and even established users post less content to the site as time goes by. Google argues that the study is flawed because it considers only public data, not items shared within private circles. Fast Company online (5/15) - Renren posts big loss, blames Chinese economy
Chinese social network Renren posted a loss of $13.6 million for the first quarter, after a loss of $2.6 million in the same period a year earlier. Officials said that China's economic slowdown had led new advertisers to adopt "a more cautious approach" to the social site, which has about 40 million unique monthly users. BBC (5/14)  |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | | Ideas in Action | | | |  | - Brazilian retailer creates Facebook-powered clothes-hangers
Shoppers in Brazil can see a given item of clothing's Facebook buzz without even signing on to the network. Retailer C&A has developed clothes-hangers with embedded digital screens that display the number of "likes" a given item has received on Facebook. "Fashion Like may seem like a gimmick to generate buzz, but what C&A is doing is encouraging customers to use Facebook more, which allows them to access the brand anytime, anywhere," David Hill writes. Singularity Hub (5/13) - Fashion brand sacks CFO over careless tweets
Francesca's Holdings has sacked its chief financial officer, Gene Morphis, after discovering that the executive posted tweets and Facebook updates describing investor calls and board meetings. Experts say the episode shows the need for organizations to consider senior executives when crafting their social media policies. "They are going to have access to more inside, confidential information so there is the risk that they can publish it," employment lawyer Eric Meyer says. The Wall Street Journal (5/14), Los Angeles Times/Money & Co. blog (tiered subscription model) (5/14) |  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now. |
 | | - Brands need a change of heart, Buddy Media exec says
Brands need to focus on how they can use social sites to serve their customers, says Buddy Media's Joe Ciarallo. A new tool kit from Buddy Media -- including a unified social-data API and improved conversation- and campaign-tracking tools -- can help with that process, Ciarallo added. GigaOm (5/15), AllFacebook.com (5/15) - Twitter bot seeks out Shakespearean tweets
A Twitter bot retweets messages that use iambic pentameter, the 10-syllable poetic meter favored by William Shakespeare. The collected tweets can be read as a stream of couplets that rhyme and scan well, but don't necessarily measure up to the Bard's work, Stephanie Haberman writes. "One of the goals of Pentametron is to show how weird and interesting this giant flood of language is," creator Ranjit Bhatnagar says. Mashable (5/15)
 | Young people aren't just connected. They are constantly tethered to smartphones, tablets and notebook computers."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, May 14, 2012
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- Tuesday, May 08, 2012
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