Make your destination website copy-proof - Small Biz Survival |
| Make your destination website copy-proof Posted: 01 May 2012 05:12 AM PDT Our friend Heather Thomas of Destin Florida Boat Rentals has been looking for ways to make her website "copy-proof." See, other boat rental companies can say they offer the same services or the same tours, but of course it isn't the same. How could she better show off her uncopy-able qualities?
I suggested a few other things that no one can copy:
Videos are one of Heather's specialties, so I encouraged her to do more! One cool way to get customers to post photos is with a tool like a Fan Cam. We had one provided for the Small Town 140 Characters Conference, and people had a lot of fun posting photos to Facebook from it. How could you create content for your destination website that no one could copy? New here? Take the Guided Tour. Like what you see? Subscribe.         | ||
| Tap your customers' creativity Posted: 30 Apr 2012 08:13 AM PDT Lisle Corporation makes specialty auto tools. They are tapping their customers' creativity to find new tools to make. See, auto mechanics are notorious tinkerers, so it's only natural to go to them for new ideas that Lisle can cooperate to market. This ad was on the cardboard backing on a tool Lisle sells.  How are you tapping your customers' creativity? New here? Take the Guided Tour. Like what you see? Subscribe.     |
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