A shopper marketing cheat sheet

May 29, 2012 issue Forward this newsletter  |   Subscribe  |   View online   A shopper marketing cheat sheet By Jim Nichols As retail goes digital, brands must keep pace with new developments to ensure in-store engagement. Here's a guide to the changing face of shopper marketing. How to build consumer trust through social media By Tom Tesluk As public trust in companies declines, consumer faith in social media soars. Here's how to leverage user-generated content to build a credible campaign. Is SeeMail the next Instagram? With Ward Chandler We tried out a new app that lets you add voice to your photos. Will it be the next big thing? LATEST BLOG POSTS More posts Working Women, Wages, and "Gaia Values" By Julie Roehm I am lucky. I have a great job, two healthy kids, and a husband who is supportive, loving, and a great father to boot. I am one of those women that has a great career and a husband who has dedicated himself to running our family, our home, and often,... Tablets are changing streaming media and you need to take advantage By Dan Roche With the release of the new iPad in March and increased Wi-Fi availability, the tablet adoption continues to grow. In fact, Forrester Research predicts that by 2016, there will be 760 million tablets in use! Consumers are utilizing tablets to stay... What The Facebook IPO Means For Brand Marketers By Michael Midure Now that Facebook is public, will priority shift from pure innovation to a focus on investors? What impact will enhancements to their current revenue streams have on brands? Now that Facebook is public, there is a big question of whether its top... Nike Runs In A Different Messaging Direction -- What Other Brands Can Learn By Mike Hagan Sometimes even the most well known brands change their messaging. This is usually done during a rebranding process, implementing a makeover to redefine key messages to consumers, but sometimes a brand makes changes when they are missing a portion of... Mobile Roundtable (Pt 4): Facebook's Mobile Challenges Post IPO By Rick Mathieson Can Facebook monetize the mobile channel as well as it has its desktop experience? In the run-up to last Friday's big Facebook IPO, there was considerable industry commentary on that outstanding question. Here, our mobile marketing panel - Julie... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 9 shocking ads and how they fared 3. 7 bad habits that are ruining your career 4. 10 companies driving the SoLoMo revolution 5. 20 web TV shows we're watching SUMMIT COVERAGE More photos Jacob Pearson, Associate Media Director, Integrous Marketing, LLC Martin Crawford, VP South, Centro See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Digital Media Strategist Senior Merchandising Director Account Manager - SEO & SQL Vice President/Director, Marketing US Director, Integrated Marketing, Consumer Health Care Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: John Berg Managing Partner, Swirl See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.